MM-Eye’s Tips for a Sustainable Start to the School Year

September 2024, by Katie Brown

At MM-Eye, our commitment to sustainability extends beyond our professional work—it’s a core part of our culture and values. We believe that making responsible, eco-friendly choices isn’t just for businesses; it’s something that can be embraced in every aspect of life, including how we prepare for a new school year. As a team deeply involved in understanding consumer behaviours and their impact on the environment, we’re always looking for ways to promote sustainable practices in everyday life.

We have a unique opportunity to influence the next generation by teaching them the importance of environmental responsibility. That’s why we’re sharing this guide to help families make eco-conscious choices as they gear up for the new school year. It’s not just about buying green products; it’s about instilling values that align with a more sustainable future.

As summer draws to a close and the excitement of a new school year builds, more of us are becoming aware of the impact our choices have on the environment. If you’re a parent or student keen to make a difference, why not start the school year with a green twist? Here’s a handy guide filled with sustainable ideas to help you go back to school in an eco-friendly way.

Green School Supplies

The start of the school year often means buying new supplies, but it doesn’t have to cost the earth:

Recycle and Reuse: Before you dash to the shops, take stock of last year’s supplies. If last year’s folders, notebooks, and pens are still in decent condition, reuse them. You can always jazz them up with some new stickers to give them a fresh feel.
Eco-Friendly Stationery: When it’s time to buy new, go for items made from recycled or sustainable materials. Think recycled paper notebooks, bamboo pens, or pencils crafted from sustainable wood.

Sustainable Backpacks and Lunch Gear

Get your school gear sorted with eco-friendly choices:

Eco-Conscious Backpacks: Look out for backpacks made from recycled materials or natural fibres like organic cotton or hemp.
Reusable Lunch Containers: Ditch the single-use plastic bags in favour of reusable silicone snack bags or stainless-steel containers. They’re sturdy, dishwasher-safe, and help reduce plastic waste.
Eco-Friendly Water Bottles: A stainless steel or BPA-free reusable water bottle is a sound investment. Not only do they keep drinks cold, but they also help cut down on single-use plastic.

Clothing: Opt for Sustainable Fashion

Kids grow fast, and new clothes are a must, but they don’t have to be harmful to the environment:

Buy Second-Hand: Charity shops and online platforms are gold mines for gently used clothing at a fraction of the price. It’s an eco-friendly way to update wardrobes without feeding the fast fashion machine.
Organic and Fair-Trade Brands: If you’re buying new, opt for clothing made from organic cotton, hemp, or bamboo. These materials use less water and fewer chemicals. Check for Fair Trade certifications to ensure your purchases are ethically made.
School Uniform Sales: Keep an eye out for uniform sales organised by your school. Many parents donate outgrown uniforms, and when there’s enough, the school might hold a sale. If your school’s PTA hasn’t started this yet, why not suggest it?

Eco-Friendly Transport

How you get to school can also make a big difference:

Walk or Bike to School: If you’re close enough, walking or biking is a great way to get some exercise and cut down on your carbon footprint.
Carshare: If walking or biking isn’t an option, consider carsharing with other parents. Fewer cars on the road means fewer emissions.
Use Public Transport: For older kids, using public transport is a brilliant way to reduce traffic and pollution.

Helping Our Clients Set the Tone For A Sustainable School Year

Kicking off the school year with an eco-friendly approach is a fantastic way to make a positive impact. By making small, sustainable choices, you’re not only helping the planet but also teaching your children the importance of environmental responsibility. Give these tips a go and set the tone for a green and mindful school year ahead!

At MM-Eye, we’re dedicated to helping our clients understand the values and behaviours driving today’s consumers, especially when it comes to sustainability. We know that these small, everyday decisions collectively make a big impact. If you’re interested in learning more about how our insights can help align your brand with consumer expectations, contact us at info@mm-eye.com or use the form below to book a consultation.