Consumer Sustainability Trends 2025
October 2024, by Ettie Etela
As we approach 2025, sustainability has already become a core focus for consumers. They are demanding more transparency, authenticity, and action from the brands they support. It is important for brands and businesses to understand these developing consumer behaviours to stay relevant.
At MM-Eye, our Say Do Sustainability Study (SDSS) continues to provide valuable insights into how consumers perceive sustainability efforts, helping brands understand and navigate this shifting landscape.
Key Consumer Sustainability Trends for 2025
Self-Sufficiency and Control
In 2025, consumers are increasingly taking sustainability into their own hands by embracing self-sufficient behaviours. From growing their own food to choosing products that help them reduce their carbon footprint, people are looking for brands that empower them to make sustainable choices. Brands that can support this shift toward self-sufficiency will be more likely to win over these environmentally conscious consumers.
Through the upcoming SDSS Wave 3, we’ll explore how these trends influence consumer buying decisions and how brands can provide meaningful solutions that resonate with their audience’s sustainability goals.
Trust and Transparency
As consumers become more aware of greenwashing, the demand for transparent, credible sustainability practices continues to rise. Consumers expect companies to follow through on their environmental commitments, and any discrepancy between what brands say and do is met with scepticism.
Our SDSS Brand Index monitors how well brands are closing the “say-do” gap—whether their claims about sustainability match their actions. As part of Wave 3, we’ll be investigating how trust and transparency affect brand loyalty in 2025.
Sustainable Packaging and Circularity
Packaging remains a key area of concern for consumers, and the demand for sustainable solutions will only increase in 2025. Consumers are prioritising brands that offer recyclable, compostable, or reusable packaging as well as products that embrace circular economy principles.
SDSS Wave 3 will explore these packaging preferences more deeply and help brands better understand how to address consumer concerns about waste and resource efficiency.
Technology-Driven Sustainability
Consumers are also turning to technology to help them make more sustainable choices. From apps that track personal carbon footprints to digital tools that recommend eco-friendly products, tech-driven solutions are becoming integral to the sustainability journey.
SDSS will provide insights into how consumers are leveraging these technologies, giving brands opportunities to engage with their audience in meaningful ways.
What This Means for Brands in 2025
The Say Do Sustainability Study is designed to track these consumer expectations and behaviours, offering brands key insights into how their sustainability strategies are perceived. SDSS Wave 3 will benchmark your brand’s performance and provide the actionable insights necessary to navigate this evolving landscape. Brands that prioritise transparency, innovation, and genuine engagement in sustainability will find themselves ahead of the curve in 2025.
Consumers are more focused than ever on holding brands accountable. As part of our SDSS Wave 3, we’re committed to helping brands understand these trends and align with consumer expectations. Brands can build stronger, more trusting relationships with their customers in the years to come by staying informed and responsive.
If you’re ready to take the next step in aligning your brand with consumer sustainability trends, contact us today at info@mm-eye.com or use the form below to book a consultation. Mor information about SDSS wave 3 below.
