The Say Do Sustainability Study Wave 3 Teaser

The Say Do Sustainability Study Wave 3 Teaser

The Say Do Sustainability Study Wave 3 Coming Soon!  Are You Ready for What’s Next?

March 2025, By MM-Eye

Sustainability has quickly become an urgent priority for businesses across all sectors, but understanding exactly what consumers expect has never been more complex or critical. The landscape is shifting rapidly, driven by younger generations, diverse consumer perspectives, and evolving economic realities. Businesses that do not actively engage with consumer expectations risk falling behind in an increasingly sustainability-driven market.

The Say Do Sustainability Study (SDSS) Wave 3, available from 31st March 2025, offers essential insights into the latest consumer attitudes towards environmental and social responsibility in the UK. Surveying around 3,000 UK adults and leveraging advanced tools like ThoughtScape™, the study offers unparalleled depth and nuance, enabling businesses to adapt their sustainability strategies effectively.

Why Should Businesses Care?

Brands today face mounting pressure not just to talk sustainability, but to demonstrably act on it. Consumers are increasingly informed and discerning, demanding clear and measurable actions from companies. Driven by younger generations, particularly Zellenials, consumer expectations around authentic sustainability engagement have significantly intensified. This generational shift, combined with the specific self-scrutiny from female consumers, who emphasise transparency and empathetic communication, makes nuanced sustainability messaging essential.

While there is cautious optimism about progress on environmental challenges, underlying anxiety persists, reinforcing the demand for practical and actionable sustainability strategies. Making sustainability accessible to all consumers, regardless of socioeconomic status, is essential, highlighting the importance of inclusivity and affordability.

Overall, there is a collective commitment across the UK to improved environmental stewardship, presenting brands with an opportunity to lead decisively and inspire widespread positive behavioural changes.

Introducing the SDSS Brand Index

Wave 3 also continues the groundbreaking SDSS Brand Index, offering brands critical insights into how effectively their sustainability efforts match their promises. Understanding your Say Do Gap and how your Positive Action Index compares within your industry could be decisive for your brand’s reputation and consumer loyalty.

The full SDSS Wave 3 report, available from 31st March, provides comprehensive analyses and actionable recommendations tailored to today’s complex sustainability landscape.

Is your business ready to lead, or risk being left behind?

To secure your copy or find out how the SDSS Wave 3 insights can propel your sustainability strategy forward, contact us at info@mm-eye.com or use the form below to book your consultation.

The Power of Women: Driving Sustainable Change

The Power of Women: Driving Sustainable Change

The Power of Women: Driving Sustainable Change

March 2025, By Katie Brown

As the main shopper in my household, I spend a lot of time thinking about what we buy – sometimes too much time. From debating which “eco-friendly” washing detergent actually works to feeling guilty about the number of snack wrappers my son goes through in a week, sustainability is always on my mind. Like so many other women, I try my best to make responsible choices, but let’s be real – life is busy, and we can only do so much. That’s why I believe big companies need to step up. We’re making the effort, but if businesses don’t make sustainable choices easier and more affordable, how can we be expected to carry this burden alone?

This article serves as a follow-up to last year’s article, Bridging the Gender Gap in Sustainability Communication, where Ettie explored women’s growing influence in sustainability efforts. Our latest 2025 SDSS findings reaffirm that women of all ages are prioritising ethical and sustainable choices more than ever before. While younger generations are particularly vocal, women across all age groups are making conscious decisions that impact the environment. However, many women remain critical of their own sustainability efforts and feel that larger forces -brands, businesses, and policymakers – must do more.

The Purchasing Power of Women

Women’s purchasing power is undeniable. Across the UK, women make the majority of household consumption decisions, giving them immense influence over which brands and products thrive. Our study found that women are more likely than men to consider sustainability in their purchases, yet they often feel frustrated by a lack of accessible and transparent options.

Interestingly, many women feel an increasing sense of responsibility when it comes to sustainable shopping, often leading the charge in making more eco-conscious choices for their households. However, they also express frustration that businesses are not making it easier for them. Many feel that companies should be doing more – whether through better product design, clearer labelling, or more sustainable supply chains – to enable truly impactful change.

Bridging the Gap: How Businesses Can Support Women’s Sustainability Efforts

  1. Authentic and Inclusive Communication

It’s not enough for brands to simply claim they are sustainable – women want transparency and authenticity. Companies should clearly communicate their sustainability efforts and, most importantly, acknowledge the role of women in driving change. Recognising and validating their efforts can encourage more engagement and advocacy.

  1. Women-Centric Sustainability Initiatives

Beyond marketing, brands need to develop tangible initiatives that cater specifically to women. This could mean designing more sustainable product options that fit women’s needs, supporting female-led sustainability projects, or providing incentives that make sustainable choices more affordable and practical.

  1. Continuous Research and Adaptation

Consumer attitudes towards sustainability are constantly evolving. Within just two years, we’ve seen a shift in how people think about their environmental impact – from a focus on practical actions to a deeper, more existential concern. Staying informed through research like the SDSS is crucial for brands that want to remain relevant and responsive to women’s changing needs.

The Future of Women’s Impact on Sustainability

With women playing a critical role in shaping household consumption, their advocacy for sustainable products and ethical business practices has the power to drive real change. But for this change to be truly effective, brands and businesses must listen, adapt, and take meaningful action. Women are ready to make a difference, now, it’s time for the corporate world to meet them where they are.

At MM-Eye, we are committed to helping organisations understand and support women’s sustainability journeys. Our latest Say Do Sustainability Study provides crucial insights into how businesses can engage with female consumers in a way that is authentic, impactful, and forward-thinking.

To learn more about our findings and how we can help your organisation create a lasting impact, contact MM-Eye today at info@mm-eye.com or use the form below to book a consultation.

Women are leading the charge for a better future. The question is – who’s coming with us?

Our Impact and Business as a Force for Good

Our Impact and Business as a Force for Good

Our Impact and Business as a Force for Good

March 2025, By Meg Rudman-Walsh

With March being B Corp Month, what better time to publish our latest Impact Report? MM-Eye has achieved so much over the past few years, and today, we want to share how our commitment to employee ownership, sustainability, and community impact is shaping our business.

Employee Ownership and B Corp Certification

In 2022, we took a transformative step to become 100% Employee-Owned. This decision was driven by a desire to be sustainable not just economically, but also socially and environmentally.

Alongside employee ownership, MM-Eye proudly achieved B Corp certification, a milestone that aligns with our values and commitment to responsible business. Being both employee-owned and a B Corp has allowed us to build a progressive business structure that benefits everyone involved, our team, clients, suppliers, and the wider community.

This structure fosters a culture of ownership, where every team member has a voice in business operations and shares in the company’s success. It has transformed the way we work, encouraging a mindset where everyone thinks and acts like an owner, sparking creativity, innovation, and collaboration at every level.

Creating a Thriving and Inclusive Workplace

From apprentices and recent grads to senior management, everyone at MM-Eye is empowered to contribute their best ideas. Our collaborative approach ensures that each project is tackled with a sense of responsibility and integrity, creating an inclusive, dynamic workplace where people genuinely enjoy what they do.

Beyond our workplace culture, we are committed to diversity, equity, and inclusion. We proudly support the MRS Inclusion Pledge and actively work to foster an environment where everyone feels valued. In 2023, we introduced Partner PAL, a peer-assisted learning and social engagement initiative that includes book clubs, game meetups, and well-being activities to support personal development and team connection.

Our Commitment to Sustainability and Community Impact

At MM-Eye, sustainability is embedded in everything we do. We advocate for environmental responsibility and climate action, having signed the MRS Climate Pledge and committed to reducing our carbon footprint.

We calculate and offset our carbon emissions in partnership with Ecologi, supporting climate projects such as renewable energy generation and forest protection. We are actively working towards becoming a net-zero company, with a comprehensive reduction plan in development. We give back to our local community, offering all team members three paid volunteer days annually, supporting causes close to their hearts.

Our Positive Change Initiative, launched in 2022, focuses on three key areas: personal development and well-being, community engagement, and environmental responsibility. These commitments are not just policies—they are part of who we are.

Empowering Clients with Insights for a Sustainable Future

At MM-Eye, we also recognise the need to stay ahead of shifting consumer trends and support businesses in making informed, sustainable decisions.

Insight Lens is our series of insight decks providing an in-depth analysis of key topics shaping the future of business, leveraging the latest market intelligence.

Say Do Sustainability Study (SDSS) is now in its third year, exploring national views on environmental and sustainability issues. Using our AI-driven tool, ThoughtScape, and sustainability segmentation, we provide deep insights into consumer perspectives. Our brand index helps organisations drive their sustainability efforts forward, positioning brands at the forefront of the sustainability movement.

Both Insight Lens and SDSS reflect our commitment to supporting businesses in making decisions that benefit people, planet, and profit.

A Business Built for Positive Change

I truly believe that MM-Eye demonstrates that businesses can thrive while being socially and environmentally responsible. With a focus on employee ownership, sustainability, and community engagement, we are not just a business, we are a force for positive change.

But don’t just take our word for it. Read our latest Impact Report and get in touch if you or your business are on a similar journey. Whether you are exploring Employee Ownership, B Corp certification, or sustainability initiatives, we are always happy to share ideas and collaborate with like-minded organisations.

Contact us today at info@mm-eye.com or use the form below to book a consultation.

Redefining AI: The Shift from Buzz to Business-Centric Strategies

Redefining AI: The Shift from Buzz to Business-Centric Strategies

Redefining AI: The Shift from Buzz to Business-Centric Strategies

March 2025, By Vitalija Narstyte

The Big Data & AI World event in London is an essential platform for industry leaders, innovators, and decision-makers. This year, the event took a different direction from last year’s focus on generative AI. While the last couple of years witnessed a surge of interest in creative language models and automated content generation, this year’s discussions shifted towards the broader strategic integration of AI into business ecosystems, highlighting responsible deployment, data governance, and the practical challenges of scaling AI initiatives.

In my view, this shift represents a welcome change in the way we approach AI. The reduced emphasis on sensationalist, instant rewards favouring a more holistic, long-term growth strategy is refreshing and necessary for sustainable innovation.

From Hype to Holistic Integration

In recent years, generative AI has dominated headlines, sparking excitement about its potential to transform creative processes and revolutionise content creation. A prime example was the widespread media frenzy surrounding ChatGPT, where bold claims suggested that this tool would immediately replace human creativity and streamline content production overnight, a promise that ultimately proved more hype than reality.

However, as the market matured, stakeholders began to recognise that AI’s true value lies not simply in its ability to generate content but in its capacity to drive significant business outcomes. This year, the event’s key themes reflected this shift, focusing on integrating AI within the existing technological landscape. Discussions ranged from the necessity of a robust data infrastructure to the ethical considerations that must underpin any successful AI strategy.

As someone who has followed these developments closely, I believe that moving away from the hype allows us to focus on AI’s real-world challenges and opportunities.

Strategic Priorities in the Evolving AI Landscape

Several strategic priorities emerged as central themes at the event. First and foremost was the necessity for sustainable and scalable AI strategies. Industry experts emphasised that while generative AI has its place, the broader business value now hinges on operational excellence and integrating AI-driven insights into everyday decision-making. The emphasis on operational integration signals a maturation in the AI landscape, where the focus shifts from experimental applications to long-term strategic planning.

Another significant trend discussed was the rising importance of data governance and ethical AI. With increasing regulatory scrutiny and public concern over data privacy, companies are more than ever compelled to ensure that their AI systems are transparent, secure, and compliant with emerging standards. I believe this focus on ethics and governance represents a necessary evolution, aiming to build a good reputation and customer trust.

Implications for Businesses

The insights from this year’s event carry significant implications for businesses. Companies are encouraged to adopt a more nuanced approach to AI implementation that balances the pursuit of innovation with the practicalities of integration, security, and compliance. The shift away from a singular focus on generative AI means businesses must invest in comprehensive data strategies, ensuring that their data assets are reliable and well-governed. Furthermore, the evolving landscape necessitates upskilling the workforce. As AI becomes more embedded in day-to-day operations, employees at all levels must be equipped to interpret and act on AI-driven insights.

How MM-Eye Can Help

At MM-Eye, we recognise that navigating the complexities of today’s AI landscape requires more than merely adopting the latest technology, it calls for a strategic, holistic approach. Our expertise in data intelligence and analytics uniquely positions us to assist your business in harnessing the power of AI. We collaborate closely with you to design bespoke strategies integrating advanced AI solutions into your existing workflows. Whether you are just beginning your AI journey or seeking to scale your current initiatives, MM-Eye offers customised insights and end-to-end support to drive sustainable business growth.

If you are interested in learning more about how tailored AI solutions that transform your operations and pave the way for long-term success, contact us today at info@mm-eye.com or use the form below to book a consultation.

Are We Entering the “Villain Era” of Corporate Responsibility

Are We Entering the “Villain Era” of Corporate Responsibility

Are We Entering the “Villain Era” of Corporate Responsibility

March 2025, By Ettie Etela

I never thought that in 2025, social and environmental sustainability would be considered countercultural. But over the past year, there has been a noticeable shift in the political and corporate climate. Whether it is corporations rolling back their environmental goals or large organisations scaling back their Diversity, Equity, and Inclusion commitments, it feels as though momentum is slowing in areas once seen as non-negotiable for progress.

Just last week, BP announced that it would roll back its investments in renewable energy and will instead focus on gas and oil investments. BP revealed that it would be increasing investment into gas and oil projects by about 20% to £7.9 billion a year, and decreasing its funding for renewables by more than £3.9 billion. Similarly, in recent months, numerous prominent U.S. companies have scaled back their Diversity, Equity, and Inclusion initiatives, influenced by political pressures and legal challenges. Notably, in January 2025, McDonald’s announced significant changes to its diversity practices, including eliminating aspirational representation quotas and discontinuing its Supply Chain’s Mutual Commitment to DEI pledge. Other major corporations such as Ford, Lowe’s, Boeing, and Harley-Davidson have also reduced their DEI efforts in response to external pressures. This retreat from sustainability and inclusivity goals raises serious questions: Is this a passing phase, or are we witnessing a fundamental shift in corporate priorities?

One of my colleagues recently joked that we are living in a “villain era,” a phrase that made me laugh but also made me want to cry. At MM-Eye, we do not mind being held to high cultural standards. In fact, we believe in them. Social and environmental responsibility for us is not a corporate trend to follow, it is the right thing to do. More importantly, our research shows that consumers still believe it is the right thing to do as well.

 

Consumers Are Still Holding Brands Accountable

Our upcoming Say Do Sustainability Study (SDSS), set to be released later this month, highlights just how important these issues remain to consumers. People are concerned, they are paying attention, and they are voting with their wallets. Consumers want brands, businesses, and governments to make it easier for them to act sustainably, and they expect companies to commit to doing the right thing.

While some businesses might feel emboldened to prioritise short-term profit over long-term responsibility, this approach carries risks. Research shows that consumers have long memories when it comes to corporate missteps. A study from qualtrics found that 64% of consumers will stop buying from a company after just one bad experience, and 80% will share their negative perceptions with others. When brands backtrack on commitments to sustainability and inclusivity, the impact on trust and loyalty is not easily repaired.

A Short-Term Trend or a Long-Term Risk?

While populist movements may continue to influence corporate decision-making over the next few years, consumer expectations are unlikely to wane. At MM-Eye, we know from our research that consumers understand their power they are aware that where they spend their money matters. Companies that choose short-termism over long-term positive impact may soon find that consumers hold them accountable in ways they did not anticipate.

The question is not whether sustainability and inclusivity still matter, it is whether brands will continue to listen.

My Reason for Optimism

Despite the challenges, I remain hopeful. The state of the world can feel overwhelming, but through our work at MM-Eye, I have the privilege of speaking to engaged, informed consumers who still care deeply about making positive change.

It is a reminder that the loudest voices in the room right now are not always the most representative. And for every business scaling back its commitments, there are others forging ahead, committed to doing the right thing, not just because it is good for PR, but because it is what their customers expect and demand.

I am proud to work for a business that prioritises positive change. I believe that businesses that stay true to their sustainability and inclusivity commitments will thrive in the long run.

If you would like to learn more about our Say Do Sustainability Study (SDSS) and how consumer expectations are evolving, contact us at info@mm-eye.com or use the form below.

Introducing Insight Lens – Knowledge to empower your decisions

Introducing Insight Lens – Knowledge to empower your decisions

Introducing Insight Lens – Knowledge to empower your decisions

February  2025, By Nicola Church

Being informed, agile, and responsive to shifting consumer trends enables better business. But with so much information out there, where do you start, and how do you make sense of it all, sifting out what’s useful and relevant?

At MM-Eye, we are committed to empowering decision-makers with knowledge, helping our clients navigate an ever-changing world with confidence. As an employee-owned business, our culture is built on collaboration, shared expertise, and a deep responsibility to deliver meaningful insights. That is why we launched Insight Lens, a (free!) series of short, focused, and actionable reports that do the heavy lifting for you.

Each month, we take a deep dive into the key topics shaping the future of business, using the latest market intelligence to cut through the complexity of social and economic landscapes. Our goal is simple, to provide actionable knowledge that helps businesses make informed, forward-thinking decisions that lead to sustainable success.

Coming Soon: The Evolving Consumer Mindset Towards Health & Wellbeing

Next week, we will publish our latest report exploring how consumer attitudes towards health and wellness have shifted, particularly since the COVID-19 pandemic. The self-care movement has accelerated, fuelling the growth of the global wellness sector, now worth $6.3 trillion. With 90% of Brits now engaging in some form of self-care, brands must understand how to respond to evolving consumer needs.

This month’s Insight Lens report will explore key trends shaping the health and wellness market, including:

  • Personalisation – What does the demand for increased personalisation mean for access to biometric data? Will consumers be willing to share their data in exchange for more tailored product recommendations?
  • Health at Home – As in-home health products and services continue to expand, how can brands strike the right balance between digital convenience and in-person care?
  • Digital Apps & Wearables – With the global digital health market valued at $240.9 billion in 2023, what’s next for this rapidly growing sector?
  • Sustainable Wellness – Consumers are increasingly looking for science-backed wellness products, but how are they balancing clinical effectiveness with a desire for natural or clean ingredients?
  • Wellness from the Inside – Physical and mental health are just one part of the picture. Consumers are becoming more conscious of their nutrition and what they put into their bodies. Where are the opportunities for brands?

What Else Have We Covered?

Through Insight Lens, we have already explored topics that are shaping the consumer landscape, including:

  • The Purchasing Power of Women – Key trends around how female consumers are shaping the market, particularly in areas such as sustainability, value, and digital adoption.
  • The Mature Consumer Market – Understanding key trends and insights to help unlock the vast opportunities that this underserved market offers.

At MM-Eye, our mission is to provide businesses with the knowledge and confidence to stay ahead of change. If you would like to receive a free copy of any of our Insight Lens reports, contact us today at info@mm-eye.com or use the form below.

Sustainable Habits for a Greener Future

Sustainable Habits for a Greener Future

Sustainable Habits for a Greener Future

February  2025, By Alison Phillips 

Even if we are now in February—it’s never too late! One month into the new year… how are those New Year’s Resolutions going? Still ‘strong and loving it’? Or maybe you’re thinking, ‘I’ll have another go next year.’ Either way now is the perfect time to regroup and kick off some new habits. Don’t despair, and don’t think that it’s too late to start now because you didn’t get going on day one. Adopting sustainable habits can lead to a healthier lifestyle and a greener world. Here are some eco-friendly New Year’s resolutions to inspire you:

  1. Reduce Single-Use Plastics
    Plastic pollution is a significant environmental issue, but small changes can make a big impact. Commit to:
    • Carrying a reusable water bottle, coffee cup, and shopping bags.
    • Refusing plastic straws and cutlery by bringing your own alternatives.
    • Purchasing items with minimal or eco-friendly packaging.
  2. Adopt a Plant-Based Diet
    The food industry has a massive environmental footprint, and reducing meat and dairy consumption can significantly lower greenhouse gas emissions. Try:
    • Participating in Meatless Mondays.
    • Exploring plant-based recipes and products.
    • Supporting local farmers by buying seasonal produce.
  3. Cut Down on Energy Use
    Conserving energy at home not only reduces your carbon footprint but also saves money. Simple steps include:
    • Switching to energy-efficient LED light bulbs.
    • Unplugging devices when not in use.
    • Installing a programmable thermostat to optimise heating and cooling.
  4. Commit to Minimalism
    Adopting a minimalist mindset can help reduce waste and overconsumption. This year, aim to:
    • Buy less and choose quality over quantity.
    • Donate or sell items you no longer need.
    • Practice mindful purchasing by asking, “Do I really need this?” before buying.
  5. Switch to Sustainable Transportation
    Transportation is a major contributor to carbon emissions. Consider:
    • Walking, biking, or using public transportation when possible.
    • Carpooling with friends or colleagues.
    • Driving an electric or hybrid vehicle if you’re planning to replace your car.
  6. Support Eco-Friendly Brands
    Make a conscious effort to support businesses that prioritise sustainability. Look for:
    • Companies with transparent environmental policies.
    • Products made from recycled or sustainable materials.
    • Certifications like Fair Trade, B Corp, or Rainforest Alliance.
  7. Waste Less Food
    Food waste is a significant issue, both environmentally and economically. To reduce food waste:
    • Plan meals and shop with a list to avoid overbuying.
    • Store food properly to extend its shelf life.
    • Get creative with leftovers to avoid throwing food away.
  8. Conserve Water
    Water is a precious resource, and conserving it helps protect the environment. Simple resolutions include:
    • Taking shorter showers.
    • Fixing leaks promptly.
    • Using water-efficient appliances and fixtures.
  9. Volunteer for Environmental Causes
    Giving your time to environmental initiatives can have a direct impact. Look for opportunities to:
    • Join local clean-up events.
    • Volunteer with conservation organisations.
    • Advocate for environmental policies in your community.
  10. Educate Yourself and Others
    Knowledge is power when it comes to sustainability. Commit to:
    • Reading books or watching documentaries about environmental issues.
    • Sharing tips and insights with friends and family.
    • Staying informed about climate action and sustainable innovations.

Tips for Staying on Track
Sustainable resolutions, like any goals, are easier to maintain when they’re realistic and measurable. Here’s how to set yourself up for success:
Start small: Focus on a few changes at a time to avoid feeling overwhelmed.
Track your progress: Use apps or journals to monitor your habits and celebrate milestones.
Find a community: Join groups or forums dedicated to sustainability for motivation and support.

Final Thoughts
This year, let’s make resolutions that go beyond self-improvement and extend to the well-being of our planet. Every small action adds up, and by committing to sustainable practices, you’re contributing to a brighter, greener future. Whether it’s January, February, or beyond, it’s never too late to start making a positive impact. Together, we can make 2025 a year of meaningful change for ourselves and the environment.

Get in Touch with MM-eye
If you’re interested in learning more about sustainable practices and how they can benefit your business, contact us today at info@mm-eye.com or use the form below to book a consultation.

Loving People AND Planet

Loving People AND Planet

Loving People AND Planet

February  2025, By Alison Phillips 

How to Celebrate Valentine’s Day Sustainably

Valentine’s Day is a time to express love and appreciation, but it’s also a day often associated with waste—from discarded packaging to fast fashion purchases. By celebrating sustainably, you can show your love not only for your partner but also for the planet. Here are some creative and eco-friendly ways to make this Valentine’s Day both memorable and sustainable.

  1. Go for Ethical and Local Gifts

Instead of buying mass-produced items, choose gifts that are locally made or ethically sourced. Supporting local artisans and small businesses not only reduces the environmental impact of shipping but also supports your community. Look for handmade jewellery, artisanal chocolates, handmade candles or organic skincare products.

  1. Give Experiences Instead of Things

Create lasting memories by gifting experiences rather than material goods. Some ideas include:

  • Cooking classes for couples
  • A day trip to a nearby National Trust property
  • Tickets to a concert or theatre performance

These gifts reduce waste and often bring more joy and connection than physical items.

  1. Choose Sustainable Flowers

Flowers are a classic Valentine’s Day gift, but many are imported, requiring significant energy for transportation. Instead:

  • Buy flowers from local, organic growers.
  • Choose potted plants that last longer and can be cared for over time.
  1. Craft DIY Gifts

Handmade gifts add a personal touch and often use fewer resources than shop-bought items. Try:

  • Writing a heartfelt letter or poem
  • Creating a scrapbook of your favourite memories together
  • Knitting or sewing a custom item

DIY gifts are meaningful, unique, and often cost less than traditional presents.

  1. Cook a Romantic Dinner at Home

Dining out can be lovely, but cooking at home allows you to control waste and choose sustainable ingredients. Plan a romantic, candlelit dinner featuring:

  • Seasonal, locally sourced produce
  • Organic wines or craft beers
  • Plant-based dishes for a lower environmental impact

This option is not only eco-friendly but also more intimate and customizable.

  1. Celebrate with Minimal Waste

Focus on activities that don’t generate a lot of waste, such as:

  • Stargazing with a cozy blanket
  • Hiking or picnicking in a scenic spot
  • Watching a romantic movie at home

These activities prioritise time spent together over material consumption.

  1. Skip the Single-Use Decorations

Instead of balloons, plastic confetti, and other single-use decorations, try:

  • DIY paper garlands or banners
  • Candles made from soy or beeswax
  • Decorations made from natural or upcycled materials

Reusable decorations can be stored and used for future occasions.

  1. Communicate Your Intentions

If you’re trying to celebrate sustainably, talk to your partner about your goals. Sharing your commitment to the environment can strengthen your bond and inspire creativity in planning your celebration together.

Final Thoughts

Celebrating Valentine’s Day sustainably doesn’t mean sacrificing romance or fun. By making mindful choices, you can create a day filled with love and meaning while minimising your environmental footprint. This year let’s show our affection for both our loved ones and the planet by embracing a more sustainable Valentine’s Day.

At MM-Eye, we believe that conscious choices—whether in our personal lives or in business—can drive meaningful change. Our work focuses on helping brands understand the values and behaviours of today’s environmentally aware consumers. If you’re looking to align your business with sustainable practices or better connect with eco-conscious audiences, we’re here to help.

Get in touch to learn how MM-Eye can support your journey towards a more sustainable future. contact us today at info@mm-eye.com or use the form below to book a consultation.

STEM Needs Women: How Do We Close the Gender Gap?

STEM Needs Women: How Do We Close the Gender Gap?

STEM Needs Women: How Do We Close the Gender Gap?

February  2025, By Vitalija Narsyte 

Women have been pioneers in science, technology, engineering, and mathematics (STEM) for centuries, making groundbreaking contributions that have shaped our world today. The International Day of Women and Girls in Science is a powerful reminder of our invaluable role and the pressing need to bridge the gender gap in STEM careers.

Despite the growing awareness and initiatives to encourage more women to pursue STEM careers, the gender gap remains a significant and urgent issue. Globally, women make up less than 30% of researchers, and gender biases in hiring, promotion, and funding continue to be prevalent. In the UK, women represent only 24% of the STEM workforce, and just 35% of STEM students in higher education are female, highlighting the pressing need to address the gender imbalance in these technical fields.

What’s Holding Women Back?

Societal norms and stereotypes discourage many young girls from pursuing STEM subjects from an early age. Research indicates that girls as young as six years old begin to associate intelligence more with men than women, which can deter them from considering careers in STEM. I was lucky, as I had a natural interest in math and science as a child and was encouraged by my dad to pursue my curiosity. However, I know that many girls do not receive that same encouragement, and this lack of support can have a lasting impact, shaping their confidence and career choices.

The latest Institute of Engineering and Technology (IET) research further highlights the key barriers preventing women from entering STEM fields. According to their findings:

  • 45% of women are not encouraged to consider STEM careers in school.
  • 32% are put off by how male-dominated the industry is.
  • A third of STEM professionals feel that not enough progress has been made in reducing gender-based discrimination in the workplace.
  • Fewer than half (48%) believe achieving gender diversity in STEM is possible.

These statistics highlight the systemic challenges hindering gender equality in STEM, demonstrating the urgent need for targeted interventions to create a more inclusive environment.

The Role of Intersectionality in STEM Disparities

While addressing the gender gap in STEM is critical, it’s equally important to recognise the role of intersectionality. Intersectionality is the way different aspects of identity, such as race, ethnicity, socioeconomic background, disability, and sexual orientation, overlap to create unique experiences of discrimination or privilege. Understanding and addressing these intersecting challenges is crucial to achieving gender equality in STEM.

For instance, women of colour in STEM face compounded barriers, experiencing both gender and racial biases that affect hiring, career advancement, and funding opportunities. In the UK, Black women make up just 1.8% of the STEM workforce, and research has found that ethnic minority women in STEM are less likely to receive promotions compared to their white counterparts. This is just one example of how intersectionality can create unique experiences of discrimination in STEM fields.

Recognising these intersecting challenges means that solutions must go beyond gender equality alone. Creating more inclusive policies, fostering diverse role models, and addressing systemic biases in recruitment, retention, and leadership opportunities will ensure a more equitable STEM landscape for all. This approach gives hope for a future where everyone, regardless of their gender or background, can thrive in STEM.

Why Does Gender Diversity in STEM Matter?

More women in STEM is not just about fairness; it leads to better research, innovation, and problem-solving. Diverse teams bring broader perspectives and ideas, enhancing scientific and technological advancements. For instance, studies have shown that gender-diverse teams in engineering and tech create more user-friendly designs, as they account for a wider variety of needs and experiences.

How Can We Close the Gender Gap?

As a Data Analytics Manager at MM-Eye, I see firsthand the benefits of an inclusive workplace. MM-Eye (which recently celebrated two years of Employee Ownership) fosters a culture where every voice matters, leading to greater innovation and a stronger sense of shared purpose.

MM-Eye is also committed to fostering internal growth and development, ensuring that our team members, particularly women in tech-focused roles, have opportunities to upskill and advance. As part of this, MM-Eye has actively encouraged and supported women like me in tech-focused roles to undertake data science training, equipping us with the skills needed to drive innovation. Investing in these learning opportunities empowers individuals and strengthens MM-Eye’s capabilities to deliver cutting-edge analytics and insights.

At MM-Eye, we believe that data and insights play a critical role in shaping inclusive workplaces and supporting women in STEM. Our research helps organisations identify barriers to gender equality, understand stakeholder perspectives, and implement effective strategies to drive positive change. Through our work, we support businesses in creating inclusive environments where women in STEM can thrive.

If you’re interested in learning more about how MM-Eye’s research can help your business create a more inclusive workplace and drive meaningful change, contact us today at info@mm-eye.com or use the form below to book a consultation.

Leadership Perspectives: Exploring the Future with Our Managing Director

Leadership Perspectives: Exploring the Future with Our Managing Director

Leadership Perspectives: Exploring the Future with Our Managing Director

February  2025, Interview with Damien Field 

At MM-Eye, we pride ourselves on staying ahead of the curve—whether it’s adapting to new challenges, supporting our clients with meaningful insights, or fostering a culture that values curiosity and innovation. As we step into 2025, we sat down with our Managing Director to reflect on the past year, discuss the opportunities ahead, and explore how the market research industry is evolving.

  1. Looking back at 2024, what have our biggest strengths been and how can we build on these going forward?

The adaptability of our team; to respond to challenges, to devise new and better ways of delivering great insights, to go the extra mile to support our clients. We can build on these by believing in ourselves and the value we add and by continuing to communicate who we are, what we do and what makes us different.

  1. What positive change are you making this year? 

In 2024, I spent a lot of time undertaking qualitative, in-person fieldwork around the world. Something I have not done so much of since the pandemic. This involved meeting inspiring research participants, working with great local partners and spending time with clients. These times were not always plain sailing; we had challenges but worked together to overcome them; I’m looking to retain the positive energy this gave me by meeting more people and spending quality time in person with the people who matter to me.

  1. How do you envision the market research industry evolving over the next 2-3 years

2025 will be my 30th anniversary of working in this industry. Change happens more slowly than you’d expect, and many would hope.

Some of the changes I hope to see over the next 2-3 years are…

  • Improvements in online panel data quality driven by a concerted, industry-wide refusal to accept poor-quality data
  • A new and more diverse generation of senior leaders, continuing the ethos of what makes market research such a great industry to work in but also bringing fresh perspectives
  • Integration of AI into our working practices which add value – sometimes faster, sometimes cheaper, but always smarter
  1. What would be your dream research project to do this year?

I spent much of 2024 working on a dream project; helping a global brand reframe their customer understanding by taking a step outside of the narrow confines of their category.

My 2025 dream project would be to help a small scale UK business, founded with a positive change ethos, to move their business to the next level. I’d like to do this by providing them with market and customer insight that unlocks new audiences and routes to market for them

  1. What are the biggest challenges currently faced by the market research industry, and how do you believe companies can effectively address these challenges to stay competitive and relevant?
  • Attract, nurture and retain people with the right blend of skills to make a successful career in market research
  • How can companies address this? By having a clear purpose and identity, investing in their staff development, transparent internal communication, having positive momentum on the things that matter to people  – great clients, interesting projects, trailing new approaches, sharing in success, rewarding personal and collective progress

At MM-Eye, we believe in evolving with the industry while staying true to what makes us different—our people, our approach, and our commitment to delivering insights that truly make an impact. If you’d like to learn more about how we work and what drives us, contact us today at info@mm-eye.com or use the form below to book a consultation.