Author: Vitalija Narstyte

Knit Everyday Challenge: Building Habits and Raising Awareness One Stitch at a Time

April 2025, By Vitalija Narsyte 

In a unique approach to community involvement and personal wellness, the Alzheimer’s charity has launched a “Knit Every Day in March” challenge. This initiative encourages knitters of all skill levels, from novices to experienced craftspeople, to engage with their needles and spend a few moments each day practicing their craft. The challenge serves as a creative outlet and a means to foster awareness and support for Alzheimer’s research, providing participants a daily chance to relax, concentrate, and contribute to a significant cause.

At MM-Eye, we strive to embody our values. Since people are one of our core pillars, I decided to take on a personal challenge by joining the Knit Every Day in March Challenge. As a business, we continuously seek ways to build stronger connections and foster community.

Bringing Your Whole Self to Work

At MM-Eye, our commitment to people extends beyond professional development, we actively encourage everyone to bring their whole selves to the work we do. Whether it’s creative passions, charitable efforts, or personal goals, we believe that individuals thrive when they feel supported to pursue what matters to them. This people-first approach not only contributes to well-being but also enriches our culture, creating a workplace that celebrates individuality, empathy, and shared purpose.

The Knit Everyday challenge is just one example of how personal passions can intersect with a wider impact. In supporting causes we care about and embracing activities that bring us joy and focus, we strengthen our sense of community both within and beyond MM-Eye. When we say our people are one of our pillars, we mean it in every sense, from valuing their professional insights to championing their personal journeys.

A Creative Outlet with Tangible Benefits

Knitting is inherently therapeutic. The rhythmic act of forming each stitch not only helps to quiet a busy mind but has also been shown to improve focus and reduce stress. Engaging in this repetitive, creative process offers an escape from everyday pressures, allowing you to slow down and connect with something tangible and rewarding. Beyond mental clarity, knitting also sharpens fine motor skills and can be a cognitive exercise. Some studies have shown that hobbies like knitting can even delay the onset of dementia.

Knitting also serves as a bridge between generations. The craft has been passed down in many families as a cherished tradition, linking grandparents, parents, and children through shared techniques and stories. I learned how to knit from my grandmother as a child. Although I found it a bit boring then, I picked it back up in adulthood and still have fond memories of us knitting together. It is often a topic of conversation between my grandmother and me now.

How Did the Challenge Go?

I am happy to report that I managed to knit every day in March. Even on the busiest days, when I could only squeeze in a couple of rows, I kept the momentum going. After a winter filled with long-term projects, I found myself in a bit of a knitting slump at the end of February. I honestly believe that if I had not taken on this challenge, I would not have knitted nearly as much in March.

To rekindle my passion for knitting, I decided to focus on smaller projects, opting for accessories over full garments while experimenting with techniques I had not tried before. For instance, I tackled colourwork knitting for the first time – a great experience that introduced me to a new world of creative possibilities. This change made my work more engaging and reignited my love for the craft.

I also shifted my attention to gift knitting, finding extra motivation in the idea of creating something special for others, especially when there was a deadline to meet. This approach pushed me to manage my time better, carving out little moments for knitting during my daily routine. Whether it was while commuting, on a short train journey, or even spending half an hour knitting in bed in the morning or evening, I discovered that there was always a bit of time to knit.

Sharing my progress with my local knitting group during our weekly Monday meetups made the challenge more fulfilling. I also shared the experience more broadly, spreading the message about the charity and encouraging others to participate.

Overall, the Knit Every Day Challenge has been a great exercise in building a consistent knitting habit and raising awareness for Alzheimer’s research.

At MM-Eye, our culture is not just about what we do but how we do it. It is wonderful to be part of a team that encourages individuals to live their values in a way that suits them. If you’d like to learn more about our culture and how we put our values into action, please contact info@mm-eye.com or use the form below to schedule a consultation.

SDSS 2025: How Well Does Your Brand Align with Consumer Sustainability Expectations?

Sustainability is an essential factor in consumer decision-making, shaping brand loyalty, reputation, and, ultimately, business success. Consumers today hold brands to higher standards than ever before, demanding transparency, authenticity, and measurable action in sustainability. Despite these clear expectations, a significant gap still exists between consumer desires and brand delivery, creating both a substantial risk and an exciting opportunity.

We are excited to launch today The Say Do Sustainability Study (SDSS) 2025, which explores this landscape comprehensively, providing critical insights to help brands navigate these complex waters. This year’s report draws on the views of over 3,000 UK consumers, offering a nuanced understanding of how sustainability influences perceptions, attitudes, and purchasing behaviours.

Consumer Insights: A Growing Call for Action

Our research highlights a clear sense of urgency among UK consumers. An impressive 82% speak positively about sustainability, yet 53% also express critical perspectives, revealing both enthusiasm and scepticism towards current sustainability practices. Just 6% of UK adults rarely consider sustainability, emphasising growing awareness and concern about climate change and the necessity for individual action.

Around 90% of all UK consumers wish to do more individually to live sustainably, with this sense of urgency particularly pronounced among younger generations, especially those under 35. An overwhelming 83% express a desire to adopt more sustainable lifestyles, highlighting the widespread recognition that immediate, collective action is essential to addressing the climate crisis.

Why SDSS 2025 Matters to Your Business

At MM-Eye, we believe that understanding consumer perspectives on sustainability is not optional, it’s fundamental. SDSS 2025 equips your business with the insight needed to bridge the gap between consumer expectations and your brand’s actions. SDSS provides insights to better understand consumer priorities, allowing you to strategically position your brand to inspire meaningful, positive change.

Transform Insights into Impact

With SDSS 2025, you can deepen your understanding of sustainability through detailed, data-driven insights that reveal precisely what your target audience values most. In benchmarking your sustainability performance against competitors and industry standards, you gain clarity on your strengths and areas for improvement. These insights empower you to authentically connect with consumers, fostering deeper loyalty and lasting brand value through impactful, strategic actions.

Investing in Sustainable Success

Gaining comprehensive, actionable sustainability insights is essential for future-proofing your brand. We understand that every business has unique sustainability goals and constraints, and therefore we have created flexible options to ensure all businesses, regardless of their size or current stage in sustainability, can access these critical insights.

Whether through our detailed Standalone Report at £2,500 (excl. VAT) for immediate insights or via one of our tailored subscription tiers, SDSS 2025 is structured to meet your needs. Subscription packages start from the accessible Basic option (£1,900/year), offering core insights and an individual brand performance report. Our Enhanced subscription (£3,250/year) provides deeper comparative category insights, while the Comprehensive subscription (£4,750/year) delivers full consumer landscape analysis and a dedicated purpose workshop to translate insights directly into strategic actions.

We are committed to making sustainability insights accessible, practical, and impactful for every business. This investment will help your brand confidently navigate sustainability challenges, turn opportunities into strategic advantages, and position you as a sustainability leader.

Lead with Confidence, Drive Sustainable Change

Are you prepared to turn sustainability challenges into strategic opportunities? SDSS 2025 provides the essential insights you need to succeed in a market where sustainability defines business success.

If you’re interested in learning more about SDSS and how it can benefit your business, contact us today at info@mm-eye.com or use the form below to book a consultation.

The Three Sustainability Actions That Define the Future of Finance

March 2025, By MM-Eye

Sustainability in finance is no longer just a niche area. It has swiftly transitioned into a fundamental expectation for consumers across the UK. The upcoming Wave 3 of the Say Do Sustainability Study (SDSS) provides revealing insights into precisely what consumers value most when it comes to sustainable finance practices.

Recent research clearly demonstrates the extent to which sustainability influences consumer choices. A 2023 survey from Capgemini indicates 79% of consumers have adjusted their purchasing behaviour due to environmental and social factors, highlighting the necessity for financial institutions to fully grasp and respond to these changing expectations.

Supporting Sustainability Initiatives Beyond Core Operations

Consumers today value brands that actively contribute to broader environmental and community sustainability projects. Such external initiatives signal genuine commitment and help establish trust and loyalty among customers, who increasingly seek brands with tangible sustainability credentials. Financial institutions that invest in meaningful sustainability initiatives outside their immediate business operations are likely to see stronger brand equity and long-term customer retention.

Providing Loans to Fund Sustainability Projects

Financial institutions play a crucial role in shaping a sustainable economy. Data from the UK Parliament’s Environmental Audit Committee shows the global market for sustainability-linked debt has now surpassed US$4.2 trillion, reflecting growing consumer and investor demand. Offering targeted loans to fund sustainability projects aligns directly with consumer expectations and positions banks as key enablers of environmental progress. Providing capital for green energy, carbon reduction, and circular economy initiatives presents an opportunity to lead the market while meeting customer demand.

The Shift Towards 100% Paperless Banking

The push towards digital and paperless processes goes far beyond operational efficiency. Consumers interpret this transition as a genuine step toward reducing environmental impact. Online banking, digital statements, and AI-driven customer support reduce reliance on paper, cutting down on waste while improving accessibility. Banks that embrace fully paperless operations send a strong message about their commitment to sustainability, attracting an increasingly eco-conscious customer base.

Understanding Sustainability Expectations Is a Business Imperative

Understanding consumer perspectives on sustainability is no longer optional; it is a business necessity. Financial institutions that actively engage with their customers’ environmental and social expectations are better equipped to build robust, lasting relationships. This enhances brand perception and can ultimately lead to improved customer loyalty and market differentiation.

As we prepare for the launch of SDSS Wave 3, the early indicators already underline the importance of financial brands understanding precisely what consumers expect from sustainable practices. The financial sector, positioned uniquely at the intersection of capital and societal change, has an exceptional opportunity to lead the way in meeting and surpassing these expectations.

If you’re interested in learning more about our Say Do Sustainability Study and how it can benefit your business, contact us today at info@mm-eye.com or use the form below to book a consultation.

Sustainable Christmas Decorations: Where Tradition Meets Innovation

December 2024, by Katie Brown

Christmas is a time for tradition, but as we become more aware of how our choices impact the planet, it’s clear that some of these traditions need a little update. This doesn’t mean losing the magic of the season—it’s about finding new ways to celebrate that feels good for us and for the environment.

At MM-Eye Ltd, we love innovative thinking, so why not apply that same creativity to the festive season? With a little effort, we can create a Christmas that’s every bit as joyful but much kinder to the planet.

Why Sustainable Decorations?

Every year, tons of plastic decorations are thrown away, and many of them can’t be recycled. Then there’s all the packaging, glitter, and tinsel—most of it ends up in the bin. By switching to more sustainable options, we can cut down on waste and create something truly special that lasts for years to come.

It’s not about being perfect; it’s about taking small steps that make a difference. Plus, sustainable decorations often come with a story or a personal touch, making them even more meaningful.

Simple Ways to Make a Difference

1. Invest in Quality

Instead of buying loads of cheap decorations, choose a few well-made pieces that can be reused year after year. Look for items made from natural materials like wood, metal, or glass. These not only look beautiful but also feel more special than mass-produced plastic.

2. Bring the Outdoors In

Nature is full of inspiration, especially at Christmas.

Use greenery like holly, ivy, and pine to make your own wreaths and garlands. These smell amazing and can go straight into your compost after the Christmas season is finished.

Pinecones and acorns make lovely decorations—paint them, add glitter, or leave them as they are for a more rustic vibe.

3. Get Creative with What You Have

You don’t need to buy new things to make your home feel festive.

Old jars can be turned into candle holders—tie some twine or ribbon around them for a simple but lovely touch.

Even cardboard boxes can be cut into star shapes or snowflakes to hang on your tree.

Making decorations yourself can also be a fun way to spend time with family or friends.

A New Way of Thinking

Sustainability isn’t just about the materials we use—it’s about how we think about the things we buy and keep. Choosing decorations that are reusable or handmade means you’re creating a Christmas that’s both beautiful and meaningful.

At MM-Eye, we always look for purpose in design, and Christmas is no different. A more sustainable approach doesn’t take away the magic—it adds to it by focusing on what really matters.

Start a Tradition

Sustainability can even become part of your family’s Christmas traditions. Here are a few ideas:

Make a new decoration every year to add to your collection. Over time, you’ll have a tree full of memories.

Pass down decorations to your kids or grandkids—it’s a lovely way to keep family history alive.

Shop locally or support small businesses that make handmade, eco-friendly decorations.

A Little Goes a Long Way

We don’t have to get everything perfect right away, but every small step adds up. By thinking a bit more about what we’re buying or making, we can create a Christmas that’s not just joyful but also kinder to the planet.

Let’s make this year’s decorations something to be proud of—not just for how they look, but for the difference they make.

From all of us at MM-Eye Ltd, happy Christmas! Let’s celebrate with a little more creativity and a lot more care this year. If you’re interested in learning more about MM-Eye and how we can help you with your sustainability goals, contact us today at info@mm-eye.com or use the form below to book a consultation.

HOW B CORP IS BENEFITING OUR BUSINESS

When we became a B Corp in September 2023, MM-Eye joined a growing community of businesses worldwide that have achieved high social and environmental performance standards and are committed to using their business as a force for good.  In the few weeks since becoming a B Corp, we have already seen the benefits of being part of a vibrant, positive community of like-minded businesses sharing the same values and seeking to drive positive change.

So, what is B Corp?

B Corp is an accreditation awarded to companies who have achieved high standards of social and environmental performance, transparency, and accountability and meet targets across five areas: governance, workers, community, environment, and customers.  There are almost 6,000 B Corps worldwide, and more than 1,500 of these are in the UK.  We are very proud to have joined their ranks. In the UK, B Lab assesses a company’s achievement against a range of targets through a rigorous process resulting in a score.  To remain a B Corp, a company must recertify in 3 years and show an improved score.

We began our B Corp journey in 2022 when we began the application process.  In that time, we have seen three main business benefits to being part of the B Corp community:

1. Renewed enthusiasm and motivation in our team;
2. Attracting new staff in our recruitment campaigns;
3. New business opportunities identified, specifically research and stakeholder engagement services tailored to support other B Corp companies.

Our Team

In preparing our B Corp application, we enhanced and recommitted to various staff welfare, well-being and training initiatives, which our staff enthusiastically engaged with and took ownership of, for example, our initiatives to achieving a net zero carbon footprint and improving engagement with our communities.  We are now proud partners of Ecologi (also a B Corp) to help manage and offset our carbon footprint, and through our community action team we recently partnered with Hands on London to spend a day working on a nature conservation project at Wormwood Scrubs Park, West London.

Recruitment

We have recruited several new team members in the last year to support our ongoing growth.  In a competitive recruitment environment, we felt our ethos of being a business driving positive change helped us to stand out from other recruiters, attracting quality candidates who share our values.

Tailored research services for B Corp companies: As a result of our experience applying for B Corp, we saw the potential for market research tools to make life easier for other companies embarking on their B Corp journey.  We created online surveys to gather data and opinions from employees, customers and suppliers as evidence to support our B Corp application.  These surveys are now available to be used by other companies applying for B Corp and for existing B Corps when they start their re-certification in 3 years or annual self-certification.

We also created a service to support companies through the Materiality Assessment process. This process helps companies prioritise areas where change will have the greatest impact, such as the environment, social impact, and governance (ESG).  Our insight-driven Materiality Assessment service, embedding stakeholder engagement and insight tools at the heart of the process, ensures the company identifies and prioritises key initiatives that are of most significant importance to stakeholder groups.

We are keen to collaborate with other B Corp businesses and share our skills to benefit others.  We also offer these services at a 10% discount on our usual day rate to B Corps and those companies applying for B Corp. If you want to learn more about our B Corp data collection surveys or our Materiality Assessment service, or indeed just want to chat about our B Corp journey, please do not hesitate to get in touch.  We look forward to speaking to you soon.