Category: Culture

Our Impact and Business as a Force for Good

March 2025, By Meg Rudman-Walsh

With March being B Corp Month, what better time to publish our latest Impact Report? MM-Eye has achieved so much over the past few years, and today, we want to share how our commitment to employee ownership, sustainability, and community impact is shaping our business.

Employee Ownership and B Corp Certification

In 2022, we took a transformative step to become 100% Employee-Owned. This decision was driven by a desire to be sustainable not just economically, but also socially and environmentally.

Alongside employee ownership, MM-Eye proudly achieved B Corp certification, a milestone that aligns with our values and commitment to responsible business. Being both employee-owned and a B Corp has allowed us to build a progressive business structure that benefits everyone involved, our team, clients, suppliers, and the wider community.

This structure fosters a culture of ownership, where every team member has a voice in business operations and shares in the company’s success. It has transformed the way we work, encouraging a mindset where everyone thinks and acts like an owner, sparking creativity, innovation, and collaboration at every level.

Creating a Thriving and Inclusive Workplace

From apprentices and recent grads to senior management, everyone at MM-Eye is empowered to contribute their best ideas. Our collaborative approach ensures that each project is tackled with a sense of responsibility and integrity, creating an inclusive, dynamic workplace where people genuinely enjoy what they do.

Beyond our workplace culture, we are committed to diversity, equity, and inclusion. We proudly support the MRS Inclusion Pledge and actively work to foster an environment where everyone feels valued. In 2023, we introduced Partner PAL, a peer-assisted learning and social engagement initiative that includes book clubs, game meetups, and well-being activities to support personal development and team connection.

Our Commitment to Sustainability and Community Impact

At MM-Eye, sustainability is embedded in everything we do. We advocate for environmental responsibility and climate action, having signed the MRS Climate Pledge and committed to reducing our carbon footprint.

We calculate and offset our carbon emissions in partnership with Ecologi, supporting climate projects such as renewable energy generation and forest protection. We are actively working towards becoming a net-zero company, with a comprehensive reduction plan in development. We give back to our local community, offering all team members three paid volunteer days annually, supporting causes close to their hearts.

Our Positive Change Initiative, launched in 2022, focuses on three key areas: personal development and well-being, community engagement, and environmental responsibility. These commitments are not just policies—they are part of who we are.

Empowering Clients with Insights for a Sustainable Future

At MM-Eye, we also recognise the need to stay ahead of shifting consumer trends and support businesses in making informed, sustainable decisions.

Insight Lens is our series of insight decks providing an in-depth analysis of key topics shaping the future of business, leveraging the latest market intelligence.

Say Do Sustainability Study (SDSS) is now in its third year, exploring national views on environmental and sustainability issues. Using our AI-driven tool, ThoughtScape, and sustainability segmentation, we provide deep insights into consumer perspectives. Our brand index helps organisations drive their sustainability efforts forward, positioning brands at the forefront of the sustainability movement.

Both Insight Lens and SDSS reflect our commitment to supporting businesses in making decisions that benefit people, planet, and profit.

A Business Built for Positive Change

I truly believe that MM-Eye demonstrates that businesses can thrive while being socially and environmentally responsible. With a focus on employee ownership, sustainability, and community engagement, we are not just a business, we are a force for positive change.

But don’t just take our word for it. Read our latest Impact Report and get in touch if you or your business are on a similar journey. Whether you are exploring Employee Ownership, B Corp certification, or sustainability initiatives, we are always happy to share ideas and collaborate with like-minded organisations.

Contact us today at info@mm-eye.com or use the form below to book a consultation.

Sustainable Habits for a Greener Future

February  2025, By Alison Phillips 

Even if we are now in February—it’s never too late! One month into the new year… how are those New Year’s Resolutions going? Still ‘strong and loving it’? Or maybe you’re thinking, ‘I’ll have another go next year.’ Either way now is the perfect time to regroup and kick off some new habits. Don’t despair, and don’t think that it’s too late to start now because you didn’t get going on day one. Adopting sustainable habits can lead to a healthier lifestyle and a greener world. Here are some eco-friendly New Year’s resolutions to inspire you:

1. Reduce Single-Use Plastics
   Plastic pollution is a significant environmental issue, but small changes can make a big impact. Commit to:
   • Carrying a reusable water bottle, coffee cup, and shopping bags.
   • Refusing plastic straws and cutlery by bringing your own alternatives.
   • Purchasing items with minimal or eco-friendly packaging.
2. Adopt a Plant-Based Diet
   The food industry has a massive environmental footprint, and reducing meat and dairy consumption can significantly lower greenhouse gas emissions. Try:
   • Participating in Meatless Mondays.
   • Exploring plant-based recipes and products.
   • Supporting local farmers by buying seasonal produce.
3. Cut Down on Energy Use
   Conserving energy at home not only reduces your carbon footprint but also saves money. Simple steps include:
   • Switching to energy-efficient LED light bulbs.
   • Unplugging devices when not in use.
   • Installing a programmable thermostat to optimise heating and cooling.
4. Commit to Minimalism
   Adopting a minimalist mindset can help reduce waste and overconsumption. This year, aim to:
   • Buy less and choose quality over quantity.
   • Donate or sell items you no longer need.
   • Practice mindful purchasing by asking, “Do I really need this?” before buying.
5. Switch to Sustainable Transportation
   Transportation is a major contributor to carbon emissions. Consider:
   • Walking, biking, or using public transportation when possible.
   • Carpooling with friends or colleagues.
   • Driving an electric or hybrid vehicle if you’re planning to replace your car.
6. Support Eco-Friendly Brands
   Make a conscious effort to support businesses that prioritise sustainability. Look for:
   • Companies with transparent environmental policies.
   • Products made from recycled or sustainable materials.
   • Certifications like Fair Trade, B Corp, or Rainforest Alliance.
7. Waste Less Food
   Food waste is a significant issue, both environmentally and economically. To reduce food waste:
   • Plan meals and shop with a list to avoid overbuying.
   • Store food properly to extend its shelf life.
   • Get creative with leftovers to avoid throwing food away.
8. Conserve Water
   Water is a precious resource, and conserving it helps protect the environment. Simple resolutions include:
   • Taking shorter showers.
   • Fixing leaks promptly.
   • Using water-efficient appliances and fixtures.
9. Volunteer for Environmental Causes
   Giving your time to environmental initiatives can have a direct impact. Look for opportunities to:
   • Join local clean-up events.
   • Volunteer with conservation organisations.
   • Advocate for environmental policies in your community.
10. Educate Yourself and Others
    Knowledge is power when it comes to sustainability. Commit to:
    • Reading books or watching documentaries about environmental issues.
    • Sharing tips and insights with friends and family.
    • Staying informed about climate action and sustainable innovations.

Tips for Staying on Track
Sustainable resolutions, like any goals, are easier to maintain when they’re realistic and measurable. Here’s how to set yourself up for success:
• Start small: Focus on a few changes at a time to avoid feeling overwhelmed.
• Track your progress: Use apps or journals to monitor your habits and celebrate milestones.
• Find a community: Join groups or forums dedicated to sustainability for motivation and support.

Final Thoughts
This year, let’s make resolutions that go beyond self-improvement and extend to the well-being of our planet. Every small action adds up, and by committing to sustainable practices, you’re contributing to a brighter, greener future. Whether it’s January, February, or beyond, it’s never too late to start making a positive impact. Together, we can make 2025 a year of meaningful change for ourselves and the environment.

Get in Touch with MM-eye
If you’re interested in learning more about sustainable practices and how they can benefit your business, contact us today at info@mm-eye.com or use the form below to book a consultation.

Loving People AND Planet

February  2025, By Alison Phillips 

How to Celebrate Valentine’s Day Sustainably

Valentine’s Day is a time to express love and appreciation, but it’s also a day often associated with waste—from discarded packaging to fast fashion purchases. By celebrating sustainably, you can show your love not only for your partner but also for the planet. Here are some creative and eco-friendly ways to make this Valentine’s Day both memorable and sustainable.

1. Go for Ethical and Local Gifts

Instead of buying mass-produced items, choose gifts that are locally made or ethically sourced. Supporting local artisans and small businesses not only reduces the environmental impact of shipping but also supports your community. Look for handmade jewellery, artisanal chocolates, handmade candles or organic skincare products.

2. Give Experiences Instead of Things

Create lasting memories by gifting experiences rather than material goods. Some ideas include:

• Cooking classes for couples
• A day trip to a nearby National Trust property
• Tickets to a concert or theatre performance

These gifts reduce waste and often bring more joy and connection than physical items.

3. Choose Sustainable Flowers

Flowers are a classic Valentine’s Day gift, but many are imported, requiring significant energy for transportation. Instead:

• Buy flowers from local, organic growers.
• Choose potted plants that last longer and can be cared for over time.

4. Craft DIY Gifts

Handmade gifts add a personal touch and often use fewer resources than shop-bought items. Try:

• Writing a heartfelt letter or poem
• Creating a scrapbook of your favourite memories together
• Knitting or sewing a custom item

DIY gifts are meaningful, unique, and often cost less than traditional presents.

5. Cook a Romantic Dinner at Home

Dining out can be lovely, but cooking at home allows you to control waste and choose sustainable ingredients. Plan a romantic, candlelit dinner featuring:

• Seasonal, locally sourced produce
• Organic wines or craft beers
• Plant-based dishes for a lower environmental impact

This option is not only eco-friendly but also more intimate and customizable.

6. Celebrate with Minimal Waste

Focus on activities that don’t generate a lot of waste, such as:

• Stargazing with a cozy blanket
• Hiking or picnicking in a scenic spot
• Watching a romantic movie at home

These activities prioritise time spent together over material consumption.

7. Skip the Single-Use Decorations

Instead of balloons, plastic confetti, and other single-use decorations, try:

• DIY paper garlands or banners
• Candles made from soy or beeswax
• Decorations made from natural or upcycled materials

Reusable decorations can be stored and used for future occasions.

8. Communicate Your Intentions

If you’re trying to celebrate sustainably, talk to your partner about your goals. Sharing your commitment to the environment can strengthen your bond and inspire creativity in planning your celebration together.

Final Thoughts

Celebrating Valentine’s Day sustainably doesn’t mean sacrificing romance or fun. By making mindful choices, you can create a day filled with love and meaning while minimising your environmental footprint. This year let’s show our affection for both our loved ones and the planet by embracing a more sustainable Valentine’s Day.

At MM-Eye, we believe that conscious choices—whether in our personal lives or in business—can drive meaningful change. Our work focuses on helping brands understand the values and behaviours of today’s environmentally aware consumers. If you’re looking to align your business with sustainable practices or better connect with eco-conscious audiences, we’re here to help.

Get in touch to learn how MM-Eye can support your journey towards a more sustainable future. contact us today at info@mm-eye.com or use the form below to book a consultation.