Category: Insight

The Say Do Climate Conundrum: What’s With Cop 28?

As the world comes together in December to talk climate (yes, again), here at MM-Eye we really hope the discourse at COP 28 can serve as a beacon of change, but we are also well aware, through our own research, of the tension between what organisations Say vs. Do. The incoming president of COP 28 is Sultan Ahmed Al Jaber, the Minister of Industry and Advanced Technology and UAE Special Envoy for Climate Change. He is also the CEO of the Abu Dhabi National Oil Company (ADNOC), one of the world’s largest oil producers.

According to the incoming president, the conference, is set to be underpinned by themes of accelerating the energy transition, transforming climate finance, and embedding the ethos of nature and inclusivity in climate action. The hope of COP 28 is that it serves as a global clarion call for urgent, ambitious, and concerted efforts to mitigate climate exigencies.

In an era where the climate crisis intertwines with every facet of our lives, the imperative for businesses to align with sustainability goals has never been more palpable. The discourse emanating from COP 28 amplifies this call, urging sectors across the spectrum to recalibrate their operations in harmony with the planet’s needs and societal expectations. The journey towards a sustainable future, though paved with challenges, also brims with potential for innovation and positive transformation.

At MM-Eye, we see ourselves as catalysts in this transformative journey. Our meticulously designed research services  are companions in navigating the intricate dynamics between consumer preferences, market trends, and sustainability goals. Whether it’s unearthing consumer sentiments through the Say Do Sustainability Study (SDSS), tracking brand performance over time, or aiding in new product development with sustainability at its core, MM-Eye strives to illuminate the path towards achieving and exceeding COP 28 objectives.

The “Say Do COP 28 series” is an invitation to delve deeper into this narrative to explore the synergies between consumer insights and sustainable action in a post-COP 28 world. Each piece in this series is a stepping stone towards understanding the multi-faceted relationship between what we collectively envision in global forums and the pragmatic steps required to translate these visions into reality.

Contact us to explore how MM-Eye can bolster your efforts towards navigating the climate conundrum and achieving your sustainability goals.

HOW B CORP IS BENEFITING OUR BUSINESS

When we became a B Corp in September 2023, MM-Eye joined a growing community of businesses worldwide that have achieved high social and environmental performance standards and are committed to using their business as a force for good.  In the few weeks since becoming a B Corp, we have already seen the benefits of being part of a vibrant, positive community of like-minded businesses sharing the same values and seeking to drive positive change.

So, what is B Corp?

B Corp is an accreditation awarded to companies who have achieved high standards of social and environmental performance, transparency, and accountability and meet targets across five areas: governance, workers, community, environment, and customers.  There are almost 6,000 B Corps worldwide, and more than 1,500 of these are in the UK.  We are very proud to have joined their ranks. In the UK, B Lab assesses a company’s achievement against a range of targets through a rigorous process resulting in a score.  To remain a B Corp, a company must recertify in 3 years and show an improved score.

We began our B Corp journey in 2022 when we began the application process.  In that time, we have seen three main business benefits to being part of the B Corp community:

1. Renewed enthusiasm and motivation in our team;
2. Attracting new staff in our recruitment campaigns;
3. New business opportunities identified, specifically research and stakeholder engagement services tailored to support other B Corp companies.

Our Team

In preparing our B Corp application, we enhanced and recommitted to various staff welfare, well-being and training initiatives, which our staff enthusiastically engaged with and took ownership of, for example, our initiatives to achieving a net zero carbon footprint and improving engagement with our communities.  We are now proud partners of Ecologi (also a B Corp) to help manage and offset our carbon footprint, and through our community action team we recently partnered with Hands on London to spend a day working on a nature conservation project at Wormwood Scrubs Park, West London.

Recruitment

We have recruited several new team members in the last year to support our ongoing growth.  In a competitive recruitment environment, we felt our ethos of being a business driving positive change helped us to stand out from other recruiters, attracting quality candidates who share our values.

Tailored research services for B Corp companies: As a result of our experience applying for B Corp, we saw the potential for market research tools to make life easier for other companies embarking on their B Corp journey.  We created online surveys to gather data and opinions from employees, customers and suppliers as evidence to support our B Corp application.  These surveys are now available to be used by other companies applying for B Corp and for existing B Corps when they start their re-certification in 3 years or annual self-certification.

We also created a service to support companies through the Materiality Assessment process. This process helps companies prioritise areas where change will have the greatest impact, such as the environment, social impact, and governance (ESG).  Our insight-driven Materiality Assessment service, embedding stakeholder engagement and insight tools at the heart of the process, ensures the company identifies and prioritises key initiatives that are of most significant importance to stakeholder groups.

We are keen to collaborate with other B Corp businesses and share our skills to benefit others.  We also offer these services at a 10% discount on our usual day rate to B Corps and those companies applying for B Corp. If you want to learn more about our B Corp data collection surveys or our Materiality Assessment service, or indeed just want to chat about our B Corp journey, please do not hesitate to get in touch.  We look forward to speaking to you soon.