Katie’s Veganuary Diaries: A Month of Plant-Based Discoveries

Katie’s Veganuary Diaries: A Month of Plant-Based Discoveries

Katie’s Veganuary Diaries: A Month of Plant-Based Discoveries

January 2025, by Katie Brown

Here at MM-Eye, we like to live our values, and since Planet is one of our core pillars, I decided to take on a personal challenge—Veganuary! As a business, we’re always looking at ways to be more sustainable, and I wanted to see what it would be like to embrace a plant-based lifestyle for a whole month. Would it be easy? Definitely not. Would it be eye-opening? Absolutely!

What follows is my honest (and sometimes chaotic) journey through a snippet of my 31 days of plant-based living. From family sabotage attempts to unexpected wins, here’s how it all went…

Day 1 – A Rocky Start!

After a fun New Year’s celebration, I stumbled into the kitchen, craving a midnight snack. My go-to ham toastie was halfway to the grill when it hit me: Veganuary had officially begun! Gutted doesn’t even begin to cover it.

The first day was tough. My fridge is still stuffed with leftover chocolates and party food from the holidays—definitely not vegan-friendly. I quickly realised I hadn’t set myself up for success with proper research or a stocked plant-based pantry. Note to self: a shopping trip and some serious meal prep are essential before day two. If I’m going to make it through this month, I’ll need more than a plate of veg on my menu!

Stay tuned as I navigate the ups and downs of Veganuary. It’s going to be a learning curve, but I’m excited to give it my best shot.

Day 2 – Learning as I Go

Who knew honey isn’t vegan? I certainly didn’t! It’s made by living animals, which makes it a no-go for plant-based living. Clearly, I’ve got a lot to learn on this journey!

Day two felt a little more manageable. I ventured beyond just eating plain veg, which felt like a small victory. The real challenge came at dinner when the family had a roast complete with ham and pigs in blankets. Saying no wasn’t easy, but I stuck to my plan and enjoyed everything else alongside a lentil-stuffed pepper.

Surprisingly, apart from the tempting little piggies, I realised my favourite part of the meal might actually be the veggies! This experience is teaching me more than I expected—and I’m starting to see that plant-based living can be both challenging and rewarding.

Day 3 – Family Sabotage Attempt!

It didn’t take long for the family to try and throw a spanner in the works. My Veganuary journey has barely started, and already I’m hearing, “You can have a little bit of meat though, can’t you? No one else will know!” and “What crazy thing are you doing now?”

I have to admit, it was tempting to just give in to avoid the comments, but I stayed strong. I calmly reminded them that my decision to go plant-based isn’t about making their lives difficult—it’s about making a positive change for myself, and it won’t affect their dinners one bit!

This little test of willpower has made me even more determined to prove to myself (and maybe a little to them!) that I can do this. Bring on the rest of the month!

Day 4 – The Big Shop

My first big shopping trip as a vegan was eye-opening, to say the least! I’ve come to realise just how stuck in my ways I’ve been when it comes to cooking. I rarely try new recipes—I just stick to what I know.

As a busy working mum, being the only one in the house going vegan, I knew I needed to keep things simple and manageable. Luckily, healthy eating isn’t a big hurdle in our home—we’re already pretty good about that. To ease myself in, I focused on easy swaps: replacing mince with Quorn or beans, piling on plenty of fresh fruit and veg, stocking up on falafel, and, for those inevitable lazy days, treating myself to some plant-based bean burgers.

It feels like a small step, but I’m already learning how to make this transition work for me without overcomplicating life. Let’s see how these new ingredients hold up in the kitchen!

Day 6 – Missing Eggs

The last couple of days have gone really well! I’m starting to find my feet, and instead of dwelling on what I can’t eat, I’m actually enjoying exploring all the things I can eat. It’s been a refreshing shift in mindset—but there’s one thing I just can’t stop thinking about… EGGS!

Scrambled eggs, poached eggs, omelettes, and even the classic dippy egg with soldiers—oh, how I miss them! I’ve realised that, while I’m embracing so much of this plant-based journey and might even carry some of these habits forward, giving up eggs is going to be a deal-breaker for me.

Still, it’s all part of the experience, and for now, I’m giving it my best shot. Who knows? Maybe I’ll find a plant-based alternative that comes close… though I’m not holding my breath!

Day 8 – Dairy Confession

Time for a little confession: I might be finding this journey slightly easier than most because I’m lactose intolerant and don’t eat dairy. That said, for years I’ve been a bit selective about what I should or shouldn’t eat—often ignoring the consequences (trust me, you do not want to be around me after I’ve eaten cheesecake!).

This past week, I’ve gone all in and completely cut out dairy, even the occasional bit of chocolate (and yes, I do love chocolate). The surprising part…..or is it? I actually feel so much better for it!

What’s made this even easier is discovering how good the plant-based dessert options are. They might not help with the calorie count, but they definitely hit the spot when I’m craving a sweet treat. Life’s for living, after all! 😊

Day 11 – Out, But Not Out Out

It’s Saturday, and while Veganuary is in full swing, let me assure you—Dry January is not on my agenda. There are limits!!! Supposedly, not all alcohol is vegan, but I’ve decided to stay blissfully unaware for now and enjoy myself.

After a few drinks with the family celebrating my uncle’s birthday, the inevitable happened: talk turned to food. I’d been good all day, sticking to a healthy breakfast and avoiding the bar snacks, but now a takeaway was on the cards. Pizza was out (gave that up ages ago, me and cheese do not get on), so it was off to the kebab shop to see what vegan delights they might have on offer.

Spoiler: not much at all! Watching the staff scramble to find the ingredients for their elusive bean burger was both amusing and a little awkward. They even had a laugh at my expense for daring to go meat-free. But to their credit, once we got chatting, they mentioned they were actually thinking of reviewing their menu to include more vegan options! It’s nice to know that even small choices like this can spark a bit of change—and hey, I got my bean burger in the end, which was surprisingly decent.

Who knows? Maybe next time they’ll have more to offer!

Day 15 – Zumba and a New Routine

Halfway there!! Not a food post today, but definitely an achievement! With all this healthy eating and feeling so much better for it, I’ve been inspired to step up my exercise game—from zero to… well, let’s aim for hero!

Exercise and I have never exactly been best friends. I’ve always struggled to find something I genuinely enjoy, and as we all know, consistency is key—you’re never going to stick with it if you don’t love it. But then, something caught my eye on social media: Zumba!

I’ll admit, I thought Zumba was a thing of the past, but after a little digging, I found it’s alive and well, with some fantastic online platforms offering classes. Since I don’t have time for in-person sessions, 6:30 a.m. in my front room is going to have to do! I’ve signed up, and I’m genuinely excited to start my day dancing!

It’s amazing how this way of living has had such a ripple effect on my life. What started as a month of plant-based eating has now inspired me to move more, try new things, and embrace healthier habits overall. Who knows where this journey will take me next?

Day 18 – Cooking Up a Lentil Curry

I guess its about time I actually talk about something I have cooked!! Cooking new dishes isn’t something I do often (I tend to stick to what I know), but this one looked like something I wanted to give a go!

Armed with a recipe I found online and a pile of spices, I set to work. Chopping onions, garlic, and ginger, sautéing spices until the kitchen smelled incredible—it was all a bit of a faff compared to my usual quick dinners, but so worth it. I even managed to sneak in some extra veg—carrots, spinach, and a handful of tomatoes for good measure.

The result? A warm, hearty bowl of comfort food that even the family gave a thumbs-up to (after a bit of initial scepticism, of course). It was satisfying, packed with flavour, and surprisingly filling.

I’m realising that plant-based eating isn’t about sacrifice—it’s about creativity and discovering just how versatile simple ingredients like lentils can be. Now the question is, what do I cook next?

 

Day 23 – Our fashionably late Christmas Party!

Since December was a whirlwind for MM-Eye, we saved our Christmas party for January—something to look forward to… in theory. But a vegan night out? That felt like a challenge. Or so I thought!

The day kicked off with our AGM, where one of the team had kindly organised snacks—mainly biscuits (cue the envy), but to my delight, she’d also hunted down some vegan salted crackers. Not exactly an easy find, but they were delicious! She wasn’t the only one looking out for me—lunch rolled around, and I was treated to a No Chicken & Chorizo sandwich, a plant-based sausage roll, and even some vegan chocolate. Safe to say, I felt very loved (even if there was some light-hearted teasing along the way).

Next up: Social Darts! If you’ve never tried it, you absolutely should—it’s brilliant fun! And, against all odds, we made it through without any injuries!

Then came dinner—the moment I’d been dreading. Burgers, fish and chips, sausage and mash… animal products everywhere. But to my surprise, my lentil and aubergine curry with flatbread was an absolute winner. So much so that I even skipped dessert (who am I?).

All in all, a cracking night, and I stuck to my vegan journey. Success!

Day 31 – The Final Chapter!

Well, I did it—31 days of Veganuary! It’s been a challenge, but honestly, I’ve enjoyed it far more than I expected. I’ve discovered new foods, tried new recipes, and realised that plant-based eating isn’t as daunting as I once thought.

That said… I need eggs and honey in my life. There are just some things I can’t give up! But I’ll definitely be carrying on with regular vegan days and making more mindful choices going forward.

Beyond the food, this month has left me feeling lighter, more motivated, and with a real appreciation for why so many people choose this lifestyle. In fact, I’ve been so inspired that I’ve signed up for Trek26 with the Alzheimer’s Society—a challenge I probably wouldn’t have considered before!

So, while I won’t be going fully vegan, this journey has changed the way I think about food, health, and even pushing myself outside my comfort zone. Who knows what’s next? But for now—bring on the eggs!

At MM-Eye, our culture isn’t just about what we do—it’s about how we do it, and it’s great to be part of a team that encourages people to live their values in a way that works for them. If you’d like to learn more about our culture and how we put our values into action, get in touch at info@mm-eye.com or use the form below to book a consultation.

THE WOMEN STEERING THE SCIENCE FOR A SUSTAINABLE FUTURE

THE WOMEN STEERING THE SCIENCE FOR A SUSTAINABLE FUTURE

The Women Steering the Science for a Sustainable Future

February 2024, by Ettie Etela

As we observe the International Day of Women and Girls in Science, our focus extends to applauding the inspirational women leading the charge in sustainability. These pioneers are redefining the intersection of science and environmental stewardship, forging a future where their contributions shape our approach to the planet’s most pressing challenges. Despite representing less than a third of the world’s researchers, according to Unesco, these women’s achievements in sustainability signal a powerful shift towards a balanced and inclusive scientific community.

As we celebrate the International Day of Women and Girls in Science at MM-Eye, we want to highlight not just the women excelling in scientific fields but also those who are spearheading efforts in sustainability and climate science. These trailblazers are at the forefront, using science as a tool for environmental advocacy and policy. Their work is so important in the fight against climate change, proving that the role of women in science stretches far beyond the laboratory and into the fabric of global sustainability efforts. Let’s honour these influential women who are not only doing science but are staunch supporters and leaders in climate and sustainability science.

Prime Minister Mia Mottley of Barbados is a formidable advocate for climate justice and sustainable development. Her leadership is marked by proactive steps to address climate change, notably through her Bridgetown Initiative, which seeks to reshape the financial landscape in favour of vulnerable nations facing climate adversities. Mottley’s stance on climate issues is bold and action-oriented, pushing for innovative economic reforms that align closely with environmental resilience. By advocating for “loss and damage” funding at international platforms, she has become a leading voice for small island states, demanding equity in global climate responses. Her advocacy emphasises the need to rethink financial systems to better serve climate-impacted regions.

In the UK Helen Clarkson, the CEO of The Climate Group, is a force for environmental change in the business world. The Climate Group collaborates with powerful networks of businesses and governments around the globe to promote clean technologies and policies, striving for a world of net-zero carbon emissions. Under Clarkson’s leadership, the group has launched impactful campaigns like RE100, committing influential companies to 100% renewable energy, and EP100, driving corporate energy productivity. Helen Clarkson’s leadership galvanises corporate leaders to integrate sustainability into their core operations, fostering a market environment where green business practices are the norm.

Dr. Ngozi Okonjo-Iweala, a Nigerian-American economist, pioneered a new path of remarkable achievements in both social and environmental sustainability, culminating in her role as the first woman and first African Director-General of the World Trade Organisation. Her influence extends into numerous international, nongovernmental, and charitable organisations, reflecting her deep commitment to global economic sustainability. Dr. Okonjo-Iweala’s work is centred around advocating for economic strategies that incorporate environmental health. She has contributed to the Global Commission on the Economy and Climate and the International Commission on Financing Global Education. Her efforts exemplify the integration of sustainability into global trade, finance, and policy, making her an influential figure in the pursuit of a resilient and sustainable future.

The world of fast-moving consumer goods has seen leaders like Beatriz Perez set a precedent. As The Coca-Cola Company’s first Chief Sustainability Officer, Perez has been instrumental in driving forward programs for environmental and women’s economic empowerment, according to Sustainability Magazine​​. Her work is a testament to the power of female leadership in fostering sustainable corporate practices.

Jennifer Morgan, in her pivotal role as Germany’s Climate Secretary, has been a key player in the complex negotiations surrounding climate change policy. Formerly the head of Greenpeace International, Morgan transitioned to government work, which placed her at the heart of the COP27 climate conference, charged with navigating the contentious issue of climate reparations, known as “loss and damage”​​. This crucial role had her mediating between almost 200 countries, striving to reconcile the diverse and often conflicting interests of wealthy nations and those most vulnerable to climate change.

At MM-Eye, we recognise that the future of consumer research and stakeholder engagement is intertwined with the insights and contributions of women. Their perspectives are essential in understanding the complex tapestry of consumer behaviour, particularly through the lens of sustainability. Integrating these insights into our Say Do Sustainability Tracker (SDSS) ensures that businesses can make decisions that are not only environmentally sound but also resonate deeply with their audience.

Our approach at MM-Eye is to prioritise inclusivity and depth in our research methodologies. By doing so, we capture the nuances of stakeholder voices, ensuring that every insight contributes to a holistic understanding of market trends and consumer priorities. This inclusive research is crucial for businesses looking to navigate the intricacies of sustainability in a way that’s both responsible and resonant with today’s conscientious consumers.

 


BRIDGING THE EDUCATION GAP: HARNESSING MARKET RESEARCH

BRIDGING THE EDUCATION GAP: HARNESSING MARKET RESEARCH

Bridging the Education Gap: Harnessing Market Research to bolster the accessibility and effectiveness of EdTech

January 2024, by Ben Davis

Introduction

The International Day of Education on January 24th is a UN initiative highlighting the global importance of education as a universal right and a catalyst for progress towards Sustainable Development Goal 4, the right to quality education. The day helps emphasise the need for inclusive and quality learning opportunities for everyone, regardless of background, bringing education gaps, inequalities and solutions to the forefront of international political and social discourse.

In the UK, technology has significantly shaped education enhancing accessibility and personalising learning experiences. Unfortunately, this is not the case worldwide and the challenge of securing quality education for all and reducing education inequalities remains prominent. As the world celebrates The International Day of Education, it is crucial to recognise the challenges faced by learners and educators alike and the role that technology can play in bridging this gap. To navigate this complex terrain, it is crucial for Ed Tech companies to stay ahead of the curve, and market research emerges as a powerful tool to bridge this gap effectively.

The COVID impact

Statistics paint a stark picture of educational disparities around the globe. According to UNICEF data, about 260 million children were out of school in 2018, nearly one-fifth of the global population in that age group, and more than half of all children and adolescents worldwide are failing to meet minimum proficiency standards in reading and mathematics. Moreover, the COVID-19 pandemic has further exacerbated these inequalities, with millions of students transitioning to online learning due to school closures. Missing vital face-to-face contact hours with teachers has left some students behind, most notably those without access to technology However, whilst the lack of access to technology has hindered some it also meant the Education Technology sector boomed and ensured millions had continued education throughout the pandemic.

The future of Ed Tech

Aside from the implications of the COVID pandemic, the increasing demand for online learning platforms is evident, as indicated by the rise in enrolment numbers and the proliferation of educational technology startups. Forbes has predicted that from 2022 to 2030, this market is expected to grow annually by 16.5% and is expected to expand 2.5 times from 2019 to 2025, up to $404 billion in 2025.

Zoom lectures, virtual classrooms, and online courses may form EdTech’s foundation, but the industry goes much further than that. Now, gamification, artificial intelligence, and virtual reality have all made their way into Ed Tech and are changing the way people learn — from early childhood to professional life. A significant part of venture investments was made in professional or corporate education and upskilling with 48% of Ed Tech investment deals belonging to the workforce education segment in 2020.

However, the question remains: are these platforms meeting the diverse needs of learners and educators?

To address this question, EdTech companies must consider diverse perspectives and accessibility is a critical concern that needs to be prioritised. EdTech is in a great position to accelerate access to education in all corners of the globe. While many underserved communities currently lack access to reliable internet connectivity and adequate technology infrastructure, EdTech companies are leading efforts towards making education more accessible through offline modes, mobile optimisation, and partnerships with local initiatives.

Another aspect that needs attention is the inclusivity and diversity of educational content. A one-size-fits-all approach may not effectively cater to the requirements of diverse learners. Companies should strive to develop customised content that considers different learning styles, cultural contexts, and multiple languages that can be implemented globally to ensure that the content is inclusive and representative.

The role of Market Research

Market research plays an essential role in addressing the gap between educational demand and what educational technology companies offer. Understanding the needs and preferences of learners, educators, and educational institutions is crucial in developing tailored solutions and market research can help Ed Tech companies do this. By gathering data on user preferences, pain points, and the effectiveness of existing tools, Ed Tech companies can then develop targeted and customised solutions that truly address the demands of the educational community.

Market research can reveal insights into the accessibility challenges faced by different user groups, helping companies design products and services that can cater to a diverse audience. This not only ensures a broader market reach but also contributes to the positive societal impact of education technology.

Market research can also help companies identify gaps in the market, discover emerging trends, and make informed decisions regarding product development and marketing strategies, helping EdTech companies navigate the challenges discussed.

Concluding remarks

In conclusion, as we celebrate The International Day of Education, it is important to highlight the pressing issues facing education and what Ed Tech companies can do to help bridge the education gap. By addressing factors like accessibility, inclusivity, and diverse perspectives, these companies can play a pivotal role in ensuring equal access to quality education for all. Market research can help Ed Tech companies who seek to align their offerings with the evolving needs of the education sector and contribute to creating a more inclusive and equitable learning environment. Through our insights the team her at MM-Eye stand ready to accelerate progress towards the fourth sustainable development goal, helping to ensure quality education for all.

 


EMPLOYEE OWNERSHIP

EMPLOYEE OWNERSHIP

EMPLOYEE OWNERSHIP

In January 2023 we became employee owned. Employee ownership is an exciting, progressive way to structure our business, that holds benefits for staff, our clients as well as suppliers and everybody else we work with. From now on, all employees will have a say in how the business is run and will share in the profits we generate. We are the fifth in a growing band of market research agencies who feel that employee ownership is the right model to secure future growth and development.

MRS CLIMATE PLEDGE

MRS CLIMATE PLEDGE

MRS CLIMATE PLEDGE

As a dedication to creating a sustainable future and driving positive change within our industry, we are very proud to have signed up to the Market Research Society (MRS) Climate Pledge.

By signing the MRS Climate Pledge we make the following commitments:

  • to track and publish our carbon emissions
  • to collaborate across the market research sector – sharing our learnings and best practices
  • to encourage conversations and call outs by our partners, clients and suppliers on environmental concerns.

Each year, we calculate our carbon footprint, aiming to reduce our Co2 emissions year on year wherever possible. And for the carbon that we’re not able to reduce, we’re now working with Ecologi to offset our emissions by investing in their climate projects which are not only beneficial to the environment, but also to the people behind the projects. These include renewable energy generation, forest protection, and community initiatives such as providing access to clean water.

By signing the MRS Climate Pledge, we are making a firm commitment to address the environmental challenges facing our industry. We aim to lead by example, inspiring others to join us in this crucial endeavour. Through our collective efforts in promoting positive change, we aim to create a sustainable future, reduce our carbon footprint, and contribute to the global fight against climate change.

 

B CORP

B CORP

WE ARE A CERTIFIED B CORP!

We were officially certified as a B Corp in September 2023 and are committed to using our business as a force for good, by:

  • delivering insights for our clients which power positive change
  • empowering and nurturing our team
  • supporting our community
  • respecting our environment

WHAT IS A B CORP?

Certified B Corporations, or ‘B Corps’ are companies who are accredited to have achieved high standards of social and environmental performance, transparency, and accountability.  B Corps are a rapidly growing global community of 6,000+ organisations committed to using their business as a force for good.  The UK is home to upwards of 1,400 of these companies.

The process to becoming a B Corp Certified company is rigorous and requires meeting targets in five areas: Governance, Workers, Community, Environment and Customers.

Businesses must provide evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency.

Once B Corp status is reached – certified by B Lab UK for UK businesses – the company must make a legal commitment to maintaining these standards through amendments to its articles of association.  To remain a B Corp, companies need to keep improving and must recertify every 3 years, demonstrating they have made improvements since last being certified.

More information on becoming a B Corp can be found here: https://bcorporation.uk/

APPLICATION PROCESS

Companies applying to be a B Corp are independently assessed to ensure they meet the standards of social and environmental performance required for certification as a B Corp. The certification process is rigorous – taking up to a year to qualify. The assessment is continually updated and made harder, taking into account the way the world is changing.

As part of our application process we formed a working group looking at all areas of our business and operations, proposing changes to how we work, how we manage ourselves and how we engage with suppliers and clients.  The working group is now a focal point for continual improvement in our business and how we measure up to B Corp’s standards, looking forward to our recertification in a few years’ time.

OUR SCORE

We are very proud to have achieved an overall impact score of 125.6, well above the minimum score of 80 required to become a B Corp.

For more details about our score and how it is built up, please visit our page on the B Corp directory: https://www.bcorporation.net/en-us/find-a-b-corp/company/mm-eye-ltd/

WHAT B CORP MEANS TO US

Our B Corp certification is important to us as it underlines to our staff, our clients, our suppliers and our wider stakeholders our moral and legal commitment to balance environmental and social considerations alongside making a fair profit, in all the decisions we make as a business.  Our B Corp certification reinforces our company values of acting with Integrity, being Supporting and being Empowered.

B Corp has given us a framework to bring together all the work we do around our agenda for positive change and has given us some practical tools and ideas for further improvements.

We are also delighted and proud to be recognised members of this growing global supportive community of like-minded, value-driven businesses.

EVOLUTION MONEY: EVIDENCING POSITIVE IMPACT

EVOLUTION MONEY:  EVIDENCING POSITIVE IMPACT

EVOLUTION MONEY:  EVIDENCING POSITIVE IMPACT

CHALLENGE

Evolution Money was established to provide credit and improve the quality of life for homeowners who, due to imperfect credit history, were being refused finance in a time of need.

They now needed evidence to further inform the Board how far they had progressed against delivering this business purpose and to seek opportunities to improve upon their offering.

ACTION

From the outset we built our research design to measure Evolution’s progress against their core business purpose – Does an Evolution loan have a positive impact on their customers’ quality of life?

Evolution themselves were going through the process of becoming a certified B Corp company and were new to conducting market research. As such, the programme had to be focused, with clear objectives and deliver actionable recommendations for further improvement.

Initially, we spoke to around 200 customers in a quantitative survey to build an understanding of the Evolution customer journey – covering both the highs and the lows – and evidencing the financial impact their loan had on their everyday lives. We then followed this up with in-depth interviews to uncover the personal stories and experiences of customers. What had bought them to Evolution? Had the loan had a positive impact on their personal lives? Had it changed their spending habits?

OUTCOME

Combining the evidence gathered from the quantitative stage with the depth of understanding uncovered in the in-depth interviews we developed positive impact stories which could be shared to evidence their business purpose.

The research delivered facts and stories which will be used to demonstrate the positive change that Evolution has to their customers’ lives, along with areas for further improvement where they can continue to evolve.

TESTIMONIAL

“MM-Eye helped us to evidence the positive impact we believed we had on our customers. We knew that our loans helped our customers when they had nowhere else to turn, but we lacked the data to prove this. The insight they provided not only gave us this evidence but painted real-life pictures of our customers – the financial situations they had found themselves in and the positive impact our loan had on their everyday lives. This research will be invaluable in helping us achieve our goal to become B Corp accredited and has given us clear, tangible recommendations on how to continue delivering against our business purpose.”

Susan Harrison, Head of ESG

Evolution Money