Our research proves that customers are becoming more environmentally savvy and socially responsible and that businesses have an opportunity to leverage this heightened awareness for both commercial gain and planet positive change.
But we also know that customers find taking action to become more sustainable is complicated, takes time and is perceived as costly.
To ensure that sustainable change within your business is a commercial opportunity and not a cost to bear, it’s vital that you take the time to understand the barriers your customers experience and identify how you can help overcome these.
Our research will enable you to walk a mile in your customer’s shoes and develop a genuine understanding of their needs and expectations.
In our restless pursuit of truth, we uncover those tiny nuggets of gold that others may miss; tiny truths that help you see the world in a different way, become a force for good and still benefit commercially.
Find out more here about the findings from our SayDo Sustainability Survey, looking at consumer perceptions of and attitudes towards sustainability in a range of sectors.
Find out more here about how we helped a client assess the appeal to consumers in the competitive casual dining sector of an offering focused on sustainability.