Introducing Insight Lens – Knowledge to empower your decisions
February 2025, By Nicola Church
Being informed, agile, and responsive to shifting consumer trends enables better business. But with so much information out there, where do you start, and how do you make sense of it all, sifting out what’s useful and relevant?
At MM-Eye, we are committed to empowering decision-makers with knowledge, helping our clients navigate an ever-changing world with confidence. As an employee-owned business, our culture is built on collaboration, shared expertise, and a deep responsibility to deliver meaningful insights. That is why we launched Insight Lens, a (free!) series of short, focused, and actionable reports that do the heavy lifting for you.
Each month, we take a deep dive into the key topics shaping the future of business, using the latest market intelligence to cut through the complexity of social and economic landscapes. Our goal is simple, to provide actionable knowledge that helps businesses make informed, forward-thinking decisions that lead to sustainable success.
Coming Soon: The Evolving Consumer Mindset Towards Health & Wellbeing
Next week, we will publish our latest report exploring how consumer attitudes towards health and wellness have shifted, particularly since the COVID-19 pandemic. The self-care movement has accelerated, fuelling the growth of the global wellness sector, now worth $6.3 trillion. With 90% of Brits now engaging in some form of self-care, brands must understand how to respond to evolving consumer needs.
This month’s Insight Lens report will explore key trends shaping the health and wellness market, including:
- Personalisation – What does the demand for increased personalisation mean for access to biometric data? Will consumers be willing to share their data in exchange for more tailored product recommendations?
- Health at Home – As in-home health products and services continue to expand, how can brands strike the right balance between digital convenience and in-person care?
- Digital Apps & Wearables – With the global digital health market valued at $240.9 billion in 2023, what’s next for this rapidly growing sector?
- Sustainable Wellness – Consumers are increasingly looking for science-backed wellness products, but how are they balancing clinical effectiveness with a desire for natural or clean ingredients?
- Wellness from the Inside – Physical and mental health are just one part of the picture. Consumers are becoming more conscious of their nutrition and what they put into their bodies. Where are the opportunities for brands?
What Else Have We Covered?
Through Insight Lens, we have already explored topics that are shaping the consumer landscape, including:
- The Purchasing Power of Women – Key trends around how female consumers are shaping the market, particularly in areas such as sustainability, value, and digital adoption.
- The Mature Consumer Market – Understanding key trends and insights to help unlock the vast opportunities that this underserved market offers.
At MM-Eye, our mission is to provide businesses with the knowledge and confidence to stay ahead of change. If you would like to receive a free copy of any of our Insight Lens reports, contact us today at info@mm-eye.com or use the form below.