Our Impact and Business as a Force for Good

March 2025, By Meg Rudman-Walsh

With March being B Corp Month, what better time to publish our latest Impact Report? MM-Eye has achieved so much over the past few years, and today, we want to share how our commitment to employee ownership, sustainability, and community impact is shaping our business.

Employee Ownership and B Corp Certification

In 2022, we took a transformative step to become 100% Employee-Owned. This decision was driven by a desire to be sustainable not just economically, but also socially and environmentally.

Alongside employee ownership, MM-Eye proudly achieved B Corp certification, a milestone that aligns with our values and commitment to responsible business. Being both employee-owned and a B Corp has allowed us to build a progressive business structure that benefits everyone involved, our team, clients, suppliers, and the wider community.

This structure fosters a culture of ownership, where every team member has a voice in business operations and shares in the company’s success. It has transformed the way we work, encouraging a mindset where everyone thinks and acts like an owner, sparking creativity, innovation, and collaboration at every level.

Creating a Thriving and Inclusive Workplace

From apprentices and recent grads to senior management, everyone at MM-Eye is empowered to contribute their best ideas. Our collaborative approach ensures that each project is tackled with a sense of responsibility and integrity, creating an inclusive, dynamic workplace where people genuinely enjoy what they do.

Beyond our workplace culture, we are committed to diversity, equity, and inclusion. We proudly support the MRS Inclusion Pledge and actively work to foster an environment where everyone feels valued. In 2023, we introduced Partner PAL, a peer-assisted learning and social engagement initiative that includes book clubs, game meetups, and well-being activities to support personal development and team connection.

Our Commitment to Sustainability and Community Impact

At MM-Eye, sustainability is embedded in everything we do. We advocate for environmental responsibility and climate action, having signed the MRS Climate Pledge and committed to reducing our carbon footprint.

We calculate and offset our carbon emissions in partnership with Ecologi, supporting climate projects such as renewable energy generation and forest protection. We are actively working towards becoming a net-zero company, with a comprehensive reduction plan in development. We give back to our local community, offering all team members three paid volunteer days annually, supporting causes close to their hearts.

Our Positive Change Initiative, launched in 2022, focuses on three key areas: personal development and well-being, community engagement, and environmental responsibility. These commitments are not just policies—they are part of who we are.

Empowering Clients with Insights for a Sustainable Future

At MM-Eye, we also recognise the need to stay ahead of shifting consumer trends and support businesses in making informed, sustainable decisions.

Insight Lens is our series of insight decks providing an in-depth analysis of key topics shaping the future of business, leveraging the latest market intelligence.

Say Do Sustainability Study (SDSS) is now in its third year, exploring national views on environmental and sustainability issues. Using our AI-driven tool, ThoughtScape, and sustainability segmentation, we provide deep insights into consumer perspectives. Our brand index helps organisations drive their sustainability efforts forward, positioning brands at the forefront of the sustainability movement.

Both Insight Lens and SDSS reflect our commitment to supporting businesses in making decisions that benefit people, planet, and profit.

A Business Built for Positive Change

I truly believe that MM-Eye demonstrates that businesses can thrive while being socially and environmentally responsible. With a focus on employee ownership, sustainability, and community engagement, we are not just a business, we are a force for positive change.

But don’t just take our word for it. Read our latest Impact Report and get in touch if you or your business are on a similar journey. Whether you are exploring Employee Ownership, B Corp certification, or sustainability initiatives, we are always happy to share ideas and collaborate with like-minded organisations.