Consumers are spending more carefully. But they're still trading up, just not for every brand, and not in every category. So what makes the difference? When people stretch their budget, what are they actually buying?
Worth Paying More For is our new study of 2,000 UK consumers exploring the motivations, mindsets and moments that drive premium choice across hotels, haircare, fashion, technology and chocolate.
We believe brands that win on both emotion and commercial excellence are the ones consumers choose to pay more for. Not brands that are merely better, but brands that feel like the best choice. This research puts that thinking to the test.
